13 Best Video Marketing Tools for B2B Teams (2024)

Video marketing is big in the B2B sector these days, and for a good reason – it simply works. It helps your team grab attention, explain complex ideas, and, above all, build trust with your existing and prospective clients.

So, if you’re considering taking advantage of videos in your B2B marketing strategy, you’re certainly on the right track. Well-produced and edited videos can skyrocket your marketing outcomes.

You might be thinking that making videos takes a lot of time and resources. While you wouldn’t be entirely wrong, you can use video marketing tools to make the process easier.

With the right video tools, your team can create professional-looking videos that boost your brand identity and attract more customers. So, stick around as we cover the top 13 tools that you should be using in 2024 to create videos for the B2B sector.

1. Adobe Premiere Pro

If you want to create professional-looking videos that look like scenes from a movie, then Adobe Premiere Pro is the tool to do it. It’s a complete video editing software with incredible features, like motion graphics.

If you want to go beyond product shots or customer clips, Adobe Premiere Pro can help you with that too. You can create complex animations and add cinematic transitions and effects to make your videos stand out.

How easy is it to use?

Well, it’ll take a bit of tinkering around, but the program itself is intuitive, and you can get the hang of it pretty quickly. You can easily find thousands of tutorials on YouTube and Adobe to help.

What is it good for?

• Editing videos, adding transitions and effects

• Making interactive videos with motion graphics

• Converting speech-to-text

• Adding animated tiles and graphics to your videos

Pros and cons

Pros:

• Excellent at editing videos

• Intuitive interface

• AI-enabled features

Cons:

• Some features might be an overkill for B2B marketing

• Steep price

2. Powtoon

Powtoon is awesome at creating animated clips and promotional videos. You can use it to create animated explainer videos and tutorials.

It’s also a great tool to create personalized “Thank You” video messages for your customers. Rather than a run-of-the-mill email that people probably won’t open, you can send them a video made with Powtoon instead.

The platform has templates that you can use to create short videos. If humor is your thing, go ahead and add custom sound effects and animations. If not, keep things sleek and professional with hundreds of other templates.

We love the intuitive interface of the platform. All you need to do is upload your video to the editor software and add properties by dragging and dropping them into the canvas. It’s that simple!

Once you’re done editing your videos, you can share them directly to a video hosting platform or export them.

What is it good for?

• Creating animated explainer videos or product showcases

• Converting text-to-speed in videos

• Great for making onboarding videos for your new customers

Pros and cons

Pros:

• Easy-to-use interface with drag-and-drop feature

• Hundreds of templates

• AI-enabled avatars

Cons:

• Some templates are too cartoonish for use in B2B space

• Only available as a web-based service

3. Vyond

You can create professional-quality videos with just a few prompts using Vyond. Think of this tool as your personal AI assistant, but for making videos. It’s a great platform to create short videos if you’re on the go or don’t have the time or resources to create them manually.

Making AI videos with Vyond is simple. The AI analyzes your prompt, prepares a script, and uses clips to stitch together a video. The best part is that you can create a video in almost any style.

But what if you don’t like the final outcome? No problem; Vyond has a built-in editor that lets you adjust the generated video. You can add or remove segments, as well as add graphics or voice-overs.

What is it good for?

• Creating animated explainer videos

• Simplifying complex topics with illustrative videos

• Developing customer onboarding and communication videos

Pros and cons

Pros:

• User-friendly interface with drag-and-drop editing

• Plenty of templates and character customization options

• Great for both marketing and internal business use

Cons:

• Some people might not like the cartoonish style of the videos

• Higher pricing compared to other animation tools

4. Vimeo

Vimeo is a video-sharing and hosting platform, similar to YouTube - minus the ads. Since there are no ads on Vimeo, you can showcase your brand without distractions. This is especially useful for product demos or webinars.

You’re in total control of your videos and decide who can see them and when. You can even password-protect your content, and share it privately with your clients. You also get several analytics features with Vimeo that help you track engagement and improve your content strategy.

What is it good for?

• Hosting high-quality videos without ads

• Sharing videos privately with clients or teams

• Analyzing video performance with in-depth metrics

Pros and cons

Pros:

• Ad-free and professional environment

• Great privacy and sharing options

• Advanced analytics and marketing integrations

Cons:

• The platform is not as scalable as some of the competitors

• Pricing can get expensive if you need advanced features

5. Brightcove

Brightcove lets you post videos, like other platforms, such as YouTube.

But when you can post your videos on YouTube, why do you even need something like Brightcove?

Well, unlike other platforms, you have complete control over the distribution of the videos you host on Brightcove. That means there’ll be no competitor content, and you can brand your videos.

The platform gives you better analytics, including insights on engagement and drop-off rates better than other platforms. You can also integrate your Brightcove video library into marketing automation tools you might already be using, such as HubSpot and Salesforce.

And above all, you get enterprise-level support with Brightcove, which can make your team’s life much easier.

What is it good for?

• Streaming content like webinars and other live events

• Managing a huge video library

• It provides detailed analytics of how your video is performing

Pros and cons

Pros:

• Enterprise-grade video hosting

• Seamless integration with other marketing tools

• Detailed viewer analytics

Cons:

• You might find the pricing a bit aggressive, especially if you are a small business

• Some features might not be useful if you are new to B2B videos

6. Vidyard

Are you tired of sending emails or making cold calls to get more clients? Maybe it’s time to try something new. Vidyard is one of the best video marketing tools for video prospecting.

Well, with Vidyard, you can create a personalized video message that you can embed in your email.

It’s a much better way to grab your lead’s attention, compared to a generic email. What’s more, you can add calls-to-actions to your videos. When your recipient interacts with the CTA, you can directly capture important details and convert them to valuable leads.

You can even provide on-demand demos, walkthroughs, and much more using the platform.

Another thing you’ll find useful is the powerful analytics available. You’ll know whether the prospect has watched your videos, for how long, and what sections they’re most interested in. With this data, you can refine your videos to make them even more appealing.

What is it good for?

• Personalized video messaging for sales and marketing

• Tracking viewer engagement and lead generation

• Embedding videos with calls-to-action and forms

Pros and cons

Pros:

• Advanced analytics for lead tracking

• Works well with major CRMs like Salesforce and HubSpot

• Personalized video options for better customer engagement

Cons:

• Pricing can be high for small businesses

• Some find the number of customization options can be a little overwhelming

7. Runway

Runway is a game-changer in B2B video marketing tools. It’s an AI-powered video editor that makes creating videos as easy as pressing a button. Seriously, you don’t even need editing skills to make your videos look great, AI does it for you!

You upload your footage, choose a video style, pick some music, and the AI automatically edits it into a polished video. Easy, right?

Whether you need to make a video for LinkedIn, Facebook, or Instagram, Runway is an option worth considering.

What is it good for?

• Quick, AI-powered video editing

• Producing marketing videos, social posts, and product demos

• Teams that want professional results without spending hours editing

Pros and cons

Pros:

• AI does most of the work for you—a huge time saver!

• Super easy to use

• Great for creating social media content quickly

Cons:

• Limited control over the final edit if you want more customization

• You’ll need to upgrade for advanced features

8. Biteable

Biteable is one of the most easy-to-use video marketing tools for your B2B team. You can make great-looking, high-impact videos in minutes using this platform. The drag-and-drop video editor is intuitive and easy to use.

To create a video, just import your video clips, drop the elements you want on the timeline, add music and a voiceover, and your video is ready!

It’s a perfect platform to create explainer content, social media adverts, or internal communication videos.

So, if you’re new to video marketing and need a tool that’s fast, efficient, and affordable, Biteable is the way to go.

What is it good for?

• Creating explainer videos and social media ads

• Producing quick, professional-looking videos with minimal effort

• Using templates and stock footage for fast content creation

Pros and cons

Pros:

• Very user-friendly with drag-and-drop functionality

• Large library of templates, animations, and stock media

• Great for teams with minimal video editing experience

Cons:

• You don’t have as many customization options as some other tools on this list

9. Renderforest

Renderforest is great at creating promotional videos, animated explainers, and company intro videos. It also has a fantastic database of templates.

The cloud-based video editor is pretty easy to use. Just drag and drop video elements on the timeline and create a custom video. You can be done in minutes.

While the tool shines in creating short videos, it doesn’t have extensive editing features like, say, Adobe Premier Pro. So, if you need heavy editing, color correcting, or need to add complex animations, you might be better off using other video marketing tools on this list.

What is it good for?

• Creating promotional and explainer videos

• Making minor edits to product videos

Pros and cons

Pros:

• Wide range of templates for video

• Easy-to-use interface with drag-and-drop editing

• Cloud-based for collaboration and remote access

Cons:

• Limited editing tools

• Watermarks on videos in the free plan

10. Wistia

Wistia gives you control over your videos with no ads or distractions. It can help you create a more polished, professional experience for your leads or prospects. It's great for webinars, product demos, and customer testimonials.

We love the in-depth analytics this tool provides. You can see exactly how your prospects interact with your videos, from heatmaps to engagement stats. You can use this data to fine-tune your content for better results.

Plus, Wistia integrates smoothly with your marketing tools like HubSpot and Marketo, making it a breeze to tie video performance directly to your campaigns.

What is it good for?

• Hosting professional, distraction-free videos

• Tracking viewer engagement with detailed analytics

• Converting video viewers into leads with calls-to-action

Pros and cons

Pros:

• No ads or third-party content

• Advanced video analytics to track engagement

• Easy integration with marketing tools

Cons:

• Higher price point compared to some alternatives

• Limited video editing features

11. VideoScribe

VideoScribe is a superb animation video maker for creating whiteboard animations.

These animations are great for breaking down complex topics. You can create videos explaining a specific feature of your product or even troubleshoot common problems.

The platform lets you customize your videos with thousands of high-quality, hand-drawn characters, texts, and graphic elements. You can also add voice-over with the built-in text-to-speech converter.

What is it good for?

• Creating animated whiteboard explainer videos

• Simplifying complex topics for marketing, sales, or internal training

• Adding a creative touch to product demos or tutorials

Pros and cons

Pros:

• User-friendly, no design experience needed

• Large library of hand-drawn animations and images

• Ideal for educational and explainer videos

Cons:

• Whiteboard animations can feel repetitive if you overuse them

12. Promo

Promo is a super handy tool you can use to quickly create eye-catching promotional videos. There’s a vast library of ready-made templates, stock footage, and music making it a breeze to create stunning videos in minutes.

The platform is intuitive to use, and you can quickly customize your videos with text, logos, and stock footage.

Another cool feature involves creating videos specially tailored for social media platforms, like Instagram and Facebook. Promo is all about speed and simplicity. It’ll help you get your message out there fast, without compromising on quality.

What is it good for?

• Creating quick and professional promotional videos

• Tailoring content for social media platforms

• Using stock footage and music to enhance your videos

Pros and cons

Pros:

• Easy to use with tons of templates and stock footage

• Perfect for quick promotional videos and social media content

• Affordable for small businesses

Cons:

• The level of customization could have been better

• The stock footage collection is not that great

13. Animoto

Animoto is a super easy drag-and-drop video maker for B2B teams. You can create professional-looking marketing videos, product demos, or even client testimonials in no time.

It’s designed for people who aren’t video creation pros. Just choose a template, upload your photos or video clips, add some music, and you’re good to go!

The platform has a huge library of licensed music and stock footage, so you don’t have to spend hours hunting for the right elements.

And the best part? It’s built with social media in mind. Whether you’re crafting a slick LinkedIn post or a catchy Facebook ad, Animoto helps you create videos that look polished and grab attention. Plus, the videos are optimized for mobile viewing.

What is it good for?

• Quick and easy video creation for marketing and social media

• Producing product demos, testimonials, or ads

Pros and cons

Pros:

• Incredibly simple to use with drag-and-drop functionality

• Tons of templates, music, and stock footage to choose from

• Perfect for social media videos

Cons:

• Limited customization options for advanced users

• You’ll need higher-tier plans for HD video quality

Conclusion

Using the right video marketing tools can make your life so much easier. With the tools discussed above, you can quickly start making powerful videos without needing a team of professional editors or designers.

No matter which tool you choose, the key is to start creating. Video is only growing in the B2B space, and the sooner you start incorporating it into your strategy, the better. So, pick a tool, dive in, and get creative!

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FAQs

What is the best B2B video marketing platform for making my videos?

Wistia, Vidyard, and Vimeo are some of the best platforms you can use to create B2B videos. All these tools are simple to use and have advanced features like CRM integration and detailed analytics.

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How can video marketing boost engagement?

You can create engaging videos using video marketing software like Magisto and Vyond. These tools have hundreds of templates, stock footage, music, and interactive elements. When you create videos like these, they grab the attention of your viewers and encourage them to take action — whether that’s clicking, subscribing, or making a purchase.

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What are the best tools for video marketing in 2024?

Some of the best tools for video marketing include Animoto, Brightcove, and Renderforest. These platforms offer easy-to-use interfaces, stock footage, and customization options. This makes it simple to create high-quality videos that engage your audience on social media, websites, and email campaigns.