25+ Best Marketing Agency Tools You Should Try in 2024

If you run a marketing agency, you know how difficult it can be to have everything running smoothly and at peak efficiency. With so many things happening at once, you can quickly lose track of the big picture, especially if you don’t use the right tools.

The most successful businesses use these marketing agency tools to streamline their workflow and keep their clients happy. But with so many tools out there, it’s understandable if you are feeling a bit overwhelmed to find the right fit.

Well, that’s where this detailed guide can help you out. We’ve researched 25+ best marketing agency tools to find the best ones that offer the most value. To make the list easy to follow, we’ve have categorized the tools based on their utility and role.

You’ll find a detailed overview of the best tools for digital marketing agencies in every category, the features that make them stand out, and the pricing.

So, let’s go:

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Marketing Agency Tools for Project Management

If you struggle to stay on top of multiple clients, projects, and deadlines, then project management tools can be a game-changer. These tools provide a structured way to keep everything organized and on track.

With these tools, you can ensure that your agency’s workflow is streamlined so every team member knows their roles and the deadlines they are expected to meet. These tools also improve communication between your team members, reducing the risk of missteps and forgotten tasks.

What’s more, many of these marketing agency tools come with handy features like delegation, progress tracking, and client collaboration. If you use these tools correctly, you can deliver consistent, high-quality results, keeping your clients happy and projects running smoothly.

Here are some of the best tools for digital marketing agencies for project management:

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1. Asana

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Asana is a fantastic project management tool that offers a host of features to manage your projects and tasks. It allows your team to organize tasks, set deadlines, and monitor progress all in one place. So, if you are looking for a tool that makes it easier to manage multiple campaigns simultaneous, Asana is the way to go.

Another thing you will love about Asana is its visual project boards and timelines. These features offer you and your team a clear overview of where each project stands. It helps you stay on top of the work and avoid bottlenecks.

If you like keeping your clients and projects separate, you’ll appreciate Asana’s workspace feature. You can create separate workspaces for each client, so tasks stay organized and nothing falls through the cracks.

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Core Features

• Assign tasks, set deadlines, and track progress.
• Visualize project schedules with Gantt-style timelines.
• Share files, leave comments, and tag team members for seamless communication.
• Create curated workflows tailored to specific project needs.
• Keep projects organized with dedicated spaces for each client.
• Generate reports to analyze team productivity and project performance.

Pricing

Asana offers two pricing options: Starter and Advanced. The Starter plan costs $10.99 per user, per month, while the Advanced plan costs $24.99 per user, per month. I recommend sticking with the Starter plan if your team has fewer than ten members.

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Ratings

Capterra: 4.5/5.0
G2: 4.4/5.0

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2. ClickUp

ClickUp is an all-in-one project management and productivity platform designed to help your team manage everything from simple tasks to complex projects. Whether you are tracking time, setting goals, or collaborating with your team, ClickUp has you covered. It’s highly customizable, so you can adapt it to fit the unique needs of your marketing agency.

One standout feature of ClickUp is its wide range of views, including list, board, box, calendar, and even Gantt charts. These options allow you to manage your work how you prefer, whether you are a visual planner or a list lover.

Another feature you will appreciate is ClickUp’s automation capabilities. You can set up custom automation to streamline repetitive tasks, saving your team time and ensuring nothing gets overlooked.

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Core Features

• Manage tasks, set deadlines, and track progress.
• Choose from multiple views: list, board, box, calendar, and Gantt.
• Create custom automation to streamline workflows.
• Use time-tracking tools to monitor how long tasks take.
• Collaborate with your team through comments, file sharing, and real-time editing.

Pricing

ClickUp has a Free Forever plan with basic features. For more advanced capabilities, the Unlimited plan is available at $7 per user, per month, while the Business plan costs $12 per user, per month. You might consider the Enterprise plan for custom pricing if you manage a larger team.

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Ratings

Capterra: 4.6/5.0
G2: 4.7/5.0

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3. Monday.com

Monday.com is a user-friendly project management system that allows your team to manage tasks, projects, and workflows in one place. Its intuitive interface makes it easy to get started, even if your team is new to project management tools. Monday.com is a great tool for everything you might want from a project management system. It can help you at every step, from planning a marketing campaign to organizing a content calendar.

What sets Monday.com apart is its versatility in handling different types of projects. You can create tailor-made dashboards that provide a visual overview of your team's progress, helping you stay on track with deadlines and deliverables.

Monday also supports integrations with several other marketing agency tools. It seamlessly connects with other software your team might already be using, such as Slack, Google Drive, and HubSpot, making it easy to centralize your work.

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Core Features

• Organize tasks, set deadlines, and track project progress.
• Customize dashboards to visualize your team’s workload.
• Integrate with many tools you might already be using, including Slack and Google Drive.
• Collaborate in real-time with your team using comments and file sharing.

Pricing

Monday.com offers a Basic plan starting at $9 per user, per month. For more features like automation and integrations, the Standard plan costs $12 per user, per month, while the Pro plan is $19 per user, per month. Enterprise pricing is available for larger teams with more complex needs.

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4. Jira

Jira is a versatile project management tool primarily geared towards software development teams, but it's equally useful for marketing agencies looking to manage complex projects. If your team works with Agile methodologies, Jira provides all the marketing agency tools you need to plan sprints, manage backlogs, and track progress through to completion.

One of Jira’s most compelling features is its ability to create custom workflows. This means you can design your project management process to fit your team's exact needs, ensuring everyone is aligned and that work flows smoothly from start to finish.

Jira also offers robust reporting tools, allowing you to create reports on project progress, team performance, and more. This data can help you identify bottlenecks and keep your projects on track.

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Core Features

• Plan sprints, manage backlogs, and track progress with Agile tools.
• Create custom workflows tailored to your team’s processes.
• Use reporting tools to gain insights into project performance.
• Integrate with other tools like Confluence, Bitbucket, and Slack.
• Collaborate with your team members using comments, file sharing, and real-time updates.

Pricing

Jira offers a Free plan for up to 10 users, which is great for small teams. For more advanced features, the Standard plan costs $7.16 per user, per month, while the Premium plan is $12.48 per user, per month. For large organizations, Jira also offers an Enterprise plan with custom pricing.

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Ratings

Capterra: 4.1/5.0
G2: 4.3/5.0

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5. Slack

Slack is the go-to communication tool for many teams, offering a platform where you can chat, share files, and collaborate in real-time. It’s designed to reduce the need for long email chains and make team communication more efficient. It’s a great tool for brainstorming ideas or sharing project updates.

Slack's ability to create channels for different teams, projects, or topics makes it particularly useful for a marketing agency. This helps you keep conversations organized and ensures everyone can access the information they need.

Another feature you will love is Slack’s integration with other marketing agency tools like Google Drive, Asana, and Trello. These integrations allow you to bring all your work into one place, making managing projects and staying productive easier.

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Core Features

• Communicate in real-time with team members through channels and direct messages.
• Share files, leave comments, and collaborate on projects seamlessly.
• Integrate with other tools like Google Drive, Asana, and Trello.
• Use Slackbot to set reminders and automate simple tasks.
• Search through conversations to find important information quickly.

Pricing

Slack offers a Free plan with basic messaging features, which is suitable for small teams. The Pro plan costs $8.75 per user, per month, offering more advanced features like unlimited integrations and group calls. For larger teams, the Business+ plan is also available.

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Ratings

Capterra: 4.6/5
G2: 4.5/5.0

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Marketing Agency Tools for SEO Management

Creating content that search engines love is one of the top priorities of your digital marketing agency. If you use the right marketing agency tools, you can create content optimized for various search engines, ensuring it consistently ranks higher in search results.

While there are several tools out there, the best marketing agency tools for SEO are reliable and provide consistent results.

If you are struggling to pick a tool that will give you the best value for your investment, here are a few SEO tools for agencies worth trying:

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6. Ahrefs

Ahrefs offers powerful SEO tools for agencies that help you improve your client’s website search rankings and drive more organic traffic. You can get a lot done with Ahrefs, from conducting keyword research and analyzing your competitors to auditing your site.

This top marketing software of 2024 has a comprehensive site explorer feature, which allows you to analyze any website's backlinks, search traffic, and top-performing content. This gives you important information about what's working for your competitors and helps you refine your strategy.

The keyword explorer is a great feature that steals the show. Ahrefs lets you find the best opportunities to rank for your target terms, along with insights into search volume, keyword difficulty, and potential traffic.

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Core Features

• Analyze backlinks, search traffic, and top-performing content with the site explorer.
• Conduct keyword research with an extensive keyword database.
• Audit your website for SEO issues and receive actionable recommendations.
• Track your search rankings and monitor your progress over time.
• Explore content gaps to identify opportunities for new content.

Pricing

Ahrefs offers four pricing plans: Lite at $129 per month, Standard at $249 per month, Advanced at $499 per month. We recommend the Lite plan for smaller teams and the higher-tier plans if you need more in-depth features and data.

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Ratings

Capterra: 4.4/5.0
G2: 4.5/5.0

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7. Semrush

Semrush is a simple and easy-to-use marketing toolkit that helps you improve your online visibility and outshine your competitors. It's packed with features that cover everything from SEO and content marketing to social media and PPC, making it a must-have for any digital marketing agency.

You will love its competitive research tools. These SEO tools for agencies allow you to analyze your competitors’ traffic sources, backlinks, and top-performing keywords, giving you the insights you need to stay ahead in the marketing game.

The content marketing toolkit is another feature that you will find very helpful. With Semrush, you can find content ideas, optimize your existing content, and track its performance, ensuring your content strategy is always on point.

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Core Features

• Conduct competitive research and analyze your competitors’ online strategies.
• Use the keyword research tools to find the best opportunities for SEO and PPC.
• Optimize your content with the content marketing toolkit.
• Track your website’s performance with detailed analytics and reporting.
• Manage your social media campaigns and monitor brand mentions.

Pricing

Semrush offers three pricing plans: Pro at $139.95 per month, Guru at $249.95 per month, and Business at $499.95 per month.

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Ratings

Capterra: 4.3/5.0
G2: 4.5/5.0

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8. Yoast SEO

Yoast SEO is a nifty WordPress plugin that makes optimizing your website’s content for search engines easy. It is one of the best SEO tools for agencies, and your team members will get the hang of it, whether experienced or just starting out. Yoast provides the marketing agency tools you need to ensure your site is SEO-friendly and ranks well in search results.

One of Yoast’s best features is its real-time content analysis. As you write your content, Yoast gives you instant feedback on how well it’s optimized for your target keywords and suggestions for improvements.

You can even get a readability analysis of your posts with the Yoast SEO plugin. It helps you ensure that your content is optimized for search engines, easy to read, and engaging for your audience.

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Core Features

• Optimize your content with real-time keyword analysis.
• Improve the readability of your content with detailed feedback.
• Generate XML sitemaps to help search engines index your site.
• Manage your meta titles and descriptions for better click-through rates.
• Connect your client's website to Google Search Console for performance tracking.

Pricing

Yoast SEO has a free-to-use version with basic SEO features, which is great for small websites. You can also get the Premium version if you need more advanced features at $99 per year.

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Ratings

Capterra: 4.6/5.0
G2: 4.6/5.0

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9. Google Trends

Google Trends is a free tool that lets you explore what's trending around the world and gain insights into search behaviors. You can research the best keywords for your SEO strategy with Google Trends to get valuable data to guide your decisions.

With Google Trends, you can also compare the popularity of search terms over time. You can see how interest in specific keywords has changed and identify seasonal trends that could impact your marketing campaigns.

Another killer feature for a digital marketing agency is the geographic data. Google Trends shows you where certain search terms are most popular, allowing you to tailor your marketing efforts to specific regions or audiences.

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Core Features

• Explore trending topics and search behaviors in real-time.
• Compare the popularity of keywords and search terms over time to identify trends.
• Analyze geographic data to see where keywords are most popular.
• Discover related queries and topics to expand your keyword research.
• Use historical data to inform your long-term marketing strategies.

Pricing

Google Trends is absolutely free to use, making it one of the most valuable marketing agency tools.

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Rating

Capterra: 4.7/5.0
G2: 4.6/5.0

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Marketing Agency Tools for Social Media Marketing

Managing social media is the bread and butter of any digital marketing agency. You need proper tools to create a compelling social media strategy that helps your client generate more engagement and build brand awareness.

As you might have already noticed, many providers claim to offer you the best social marketing toolkit for your digital marketing agency. But if all these options are creating confusion, then check out these best tools for digital marketing agencies to create social marketing strategies that convert:

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10. Hootsuite

Hootsuite is a reliable social media management platform, known for its ease of use. It allows you to streamline your social media strategy by scheduling posts, managing multiple accounts, and tracking your social media performance all in one place. It’s a great tool that caters to all your social marketing needs, whether you are running a small marketing agency or managing a large team.

Hootsuite has impeccable scheduling capabilities. You can automate scheduling posts across multiple social media platforms well in advance, ensuring that your content goes live at the optimal times for engagement.

Social listening tools are another feature that sets Hootsuite apart. It lets you monitor mentions, keywords, and trends so you can stay on top of what’s being said about your brand and respond promptly. No wonder it is one of the top marketing software of 2024.

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Core Features

• Schedule social media posts across multiple platforms.
• Monitor mentions, keywords, and trends with social listening tools.
• Track your social media performance with in-depth analytics.
• Collaborate with your team using content approval workflows.
• Integrate with other digital marketing tools for a seamless experience.

Pricing

Hootsuite offers a Professional plan at $99 per month for individual users, which includes basic scheduling and analytics. You can get the Team plan for $249 per month, while the Business plan, which offers more advanced features, costs $739 per month.

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Ratings

Capterra: 4.3/5
G2: 4.2/5.0

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11. Sprout Social

Sprout Social is worth your attention if you are looking for a comprehensive social media management platform. The platform gives you publishing, analytics, and engagement tools in one intuitive interface. It's designed to help you build stronger connections with your audience and streamline your social media campaigns.

One of the best things about Sprout Social is its Smart Inbox feature, which consolidates all your social media messages into one place. This makes it easy to stay on top of conversations and respond to your audience promptly.

Sprout Social also has impressively detailed analytics and reporting. You can track social media reach, measure engagement, and generate custom reports that provide insights into what's working and where you can improve.

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Core Features

• Manage all your social media messages in one Smart Inbox.
• Schedule posts across multiple social platforms with ease.
• Track your performance with detailed analytics and reporting.
• Use social listening tools to learn more about the latest trends and brand mentions.
• Easily collaborate with your team using approval workflows and task assignments.

Pricing

Sprout Social offers a Standard plan at $199 per user, per month, which includes basic publishing and analytics tools. You can get the Professional plan for $299 per user, per month, offering more advanced features like competitive reports and trend analysis. For large teams or enterprises, the Advanced plan costs $399 per user, per month.

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Ratings

Capterra: 4.4/5.0
G2: 4.4/5.0

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12. Buffer

If you prefer simplicity without sacrificing your social media posting game, then Buffer is worth a try. Buffer is simple to use and helps you schedule posts, analyze performance, and manage all your social accounts from one platform. It’s particularly well-suited for smaller teams and agencies seeking an easy-to-use solution.

Buffer’s scheduling tool is simply fantastic, allowing you to queue up posts across different social networks in just a few clicks. You can also set custom posting schedules so your content reaches your audience at the most suitable times.

Buffer's analytics dashboard is also very helpful to digital marketing agencies. It provides clear, actionable insights into your social media performance, helping you understand what content works best with your audience and how you can improve your strategy.

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Core Features

• Schedule social media posts across multiple platforms.
• Analyze social media performance with simple, clear metrics.
• Set custom posting schedules to optimize engagement.
• Collaborate with your team to plan and schedule content.
• Integrate with other tools like Canva and Google Analytics.

Pricing

Buffer offers a Free plan with basic scheduling features, perfect for small teams who are just getting started. You can get The Essentials plan for $6 per month per social channel for more advanced features.

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Ratings

Capterra: 4.5/5.0
G2: 4.4/5.0

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13. Planable

If you are looking for a collaborative social media content planning tool, then Planable is the best. It is designed to streamline the content creation process. It is perfect if you need a visual and intuitive way to plan, review, and approve social media posts before they go live.

The collaborative workspace feature of Planable allows you and your team to create, edit, and comment on posts in real-time. You can ensure everyone is on the same page and content is polished before publication.

The drag-and-drop calendar is a great feature that differentiates Planable from other marketing agency tools. This visual tool makes it easy to organize your content schedule, move posts around, and see your entire social media plan at a glance.

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Core Features

• Collaborate with your team on content creation in real-time.
• Use the drag-and-drop calendar to organize your social media schedule.
• Preview posts like they will appear on each platform.
• Streamline content approval workflows with comments and feedback.
• Manage multiple social accounts and clients from one platform.

Pricing

Planable offers a Free plan with basic features for small teams. If you need advanced features, the Basic plan is available at $33 per user, per month. You may prefer the Pro plan at $49 per user, per month, which offers unlimited workspaces if you have a large team.

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Ratings

Capterra: 4.7/5.0
G2: 4.6/5.0

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Marketing Agency Tools for Email Marketing

If you run a digital marketing agency, you know how important it is to stay on top of your email marketing game. It is one of the best ways to create a direct channel with your clients’ audience. With the right marketing agency tools, you can craft personalized campaigns that drive conversions, nurture leads, and foster long-term customer relationships.

But with so many options out there, finding the perfect tools can feel overwhelming.

To cut through the noise, here are the best marketing agency tools to create email marketing campaigns that truly resonate:

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14. ActiveCampaign

ActiveCampaign is one of the best marketing agency tools that combines email marketing, CRM, and automation. It will help you engage with your audience and grow your business. The tool provides you with robust features to streamline your marketing efforts, whether you are nurturing leads, managing customer relationships, or running campaigns.

The best thing about ActiveCampaign is its automation capabilities. You can create custom automation workflows that trigger emails, update contact information, and move leads through your sales funnel based on specific actions or behaviors.

It also has a built-in CRM, allowing you to manage contacts, track interactions, and automate follow-ups. This makes maintaining strong customer relationships easier and ensures no leads slip through the cracks. These features make it one of the top marketing software for 2024.

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Core Features

• Create automated workflows to streamline your marketing campaigns.
• Use the built-in CRM to manage contacts and track customer interactions.
• Segment your audience for targeted email campaigns.
• Analyze your campaign performance.
• Integrate with other marketing agency tools like Shopify, Salesforce, and Zapier.

Pricing

ActiveCampaign offers three pricing plans: Starter at $15, Plus at $49, and Professional at $79 per month.

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Ratings

Capterra: 4.2/5
G2: 4.5/5.0

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15. Mailchimp

Mailchimp is one of the most well-known marketing agency tools that help you create, send, and analyze email campaigns. You will love how easy and intuitive it is to use. If you are looking to engage your audience through email, Mailchimp is worth trying.

A feature that makes Mailchimp stand head and shoulders above the competition is its drag-and-drop email builder. This tool allows you to easily create visually appealing emails without coding knowledge.

Mailchimp also allows you to segment your contacts based on various criteria, ensuring your messages are tailored to the right people at the right time.

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Core Features

• Create stunning emails with the drag-and-drop email builder.
• Segment your audience for targeted email campaigns.
• Automate your marketing with pre-built workflows and triggers.
• Analyze campaign performance with detailed reports and insights.
• Integrate with popular platforms like Shopify, WordPress, and Salesforce.

Pricing

You can try out Mailchimp for free as they offer a Free plan with basic email marketing features. Their paid plans start at $15.40 for the Standard Plan and $136 for the Premium Plan.

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Ratings

Capterra: 4.5/5
G2: 4.3/5.0

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16. Mailerlite

Mailerlite is a user-friendly email marketing platform that offers a robust set of features for creating, sending, and analyzing email campaigns. It's an excellent choice for small to medium-sized businesses and marketing agencies looking for an intuitive yet powerful email marketing solution.

One of Mailerlite's standout features is its drag-and-drop email builder, which lets you to create visually appealing emails without any coding knowledge. The platform also offers a variety of pre-designed templates, making it easy to get started quickly.

Mailerlite also gives you advanced features like automation workflows, subscriber segmentation, and A/B testing in the pro version. These tools allow you to create targeted, personalized email campaigns that can significantly improve your engagement rates and conversions.

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Core Features

• Create emails easily with a drag-and-drop builder and pre-designed templates.
• Set up automated email sequences to nurture leads and engage customers.
• Segment your audience for more targeted email campaigns.
• Analyze campaign performance with detailed reports and analytics.
• Form Builder

Pricing

Mailerlite offers a free plan for up to 1,000 subscribers, which includes basic features. Paid plans start at $10 per month for up to 1,000 subscribers, with prices increasing based on the number of subscribers and features needed.

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Ratings

Capterra: 4.6/5.0

G2: 4.6/5.0

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Marketing Agency Tools for Graphic Design

17. Magic Design

Magic Design is a unique subscription-based design service that lets you submit unlimited design tasks to a team of expert designers. A great choice if you have ongoing design needs for your agency or your clients. As part of one monthly subscription, you can submit tasks for multiple brands.

One of the other key features of Magic Design is the rapid turnaround time. They promise to deliver initial design drafts within 48 hours, making sure that your projects move forward quickly. This speed, combined with the ability to request unlimited revisions, allows for a highly efficient & transparent design process.

You get access to a central dashboard that allows you to easily submit design requests, communicate with your designer, and track the progress of your projects.

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Core Features

• Unlimited design tasks and revisions for a fixed monthly fee
• Fast turnaround with initial drafts delivered within 48 hours
• Access to professional designers experienced in various design fields
• User-friendly dashboard for project management and communication
• Option to scale up or down based on your design needs

Pricing

Magic Design offers two main subscription plans:

• Design Only: 2290€ per month
• Design + Webflow Development: 3790€ per month

Both plans include unlimited tasks and revisions, with the option to cancel or pause your subscription monthly.

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Ratings

Trustpilot: 4.9/5

Clutch: 4.8/5

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18. Figma

Figma is a powerful cloud-based design tool for creating user interfaces, prototypes, and collaborative design projects.

Core Features:

• Real-time collaboration: Multiple team members can work on the same file simultaneously.
• Vector networks: Advanced vector editing capabilities for creating complex shapes and illustrations.
• Component system: Reusable design elements that can be easily updated across projects.
• Prototyping: Create interactive prototypes to demonstrate user flows and animations.
• Plugin ecosystem: Extend Figma's functionality with a wide range of community-created plugins.

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Pricing

Figma offers a free plan for individuals and small teams. Paid plans start at $12 per editor per month (billed annually) for the Professional plan, which includes unlimited projects and version history.

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Ratings

G2: 4.7/5.0

Capterra: 4.7/5.0

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19. Canva

Canva is a user-friendly graphic design platform that has revolutionized the way businesses and individuals approach visual content creation. It's an excellent choice if your marketing agency is looking for an easy-to-use tool to create professional-looking designs without extensive graphic design experience. Although of course not as customizable and on-brand as having a professional designer, it's a good option for quick social images for example.

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Key Features

• Intuitive drag-and-drop interface
• Vast library of customizable templates
• Extensive collection of stock photos, illustrations, and fonts
• Collaboration tools for team projects
• Brand Kit feature for consistent branding
• Social media integration for easy sharing

Pricing

Canva offers several pricing tiers to suit different needs:

• Free: $0 (basic features and limited access to premium content)
• Pro: $12.99/month per user (or $119.99/year)
• Teams: $14.99/month per user for the first 5 people (then $14.99 per additional person)

Ratings

Capterra: 4.7/5.0

G2: 4.7/5.0

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Marketing Agency Tools for Marketing Analytics

Analytics and reporting are the backbone of any successful marketing campaign. They provide the insights your digital marketing agency needs to refine strategies, demonstrate ROI to clients, and make data-driven decisions.

While there are many tools to help you with this aspect of your agency, finding the right tool is not that simple.

Here are the best marketing agency tools for analytics and reporting that will empower you to turn data into actionable insights:

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20. Google Analytics 4 (GA4)

GA4 is the latest version of Google's powerful analytics platform, designed to give you deeper insights into your website and app performance. It's loaded with advanced features that allow you to track user behavior, measure conversions, and optimize your marketing strategies.

GA4 allows event-based tracking, which gives you a more comprehensive understanding of how your users interact with the site or app. Instead of focusing on page views, GA4 will enable you to track specific actions like button clicks, video plays, and form submissions.

The tool also gives you a simple way for cross-platform tracking. GA4 lets you track user interactions across multiple devices and platforms. It gives you a complete view of the customer journey from start to finish.

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Core Features

• Track user interactions with event-based tracking.
• Gain insights into the customer journey with cross-platform tracking.
• Analyze user behavior with advanced reporting and AI-driven insights.
• Measure key metrics like conversions, engagement, and retention.
• Integrate with other Google tools like Google Ads and BigQuery.

Pricing

Google Analytics 4 is one of the few tools for marketing analysis that is free to use. If you have more complex needs, Google offers a premium version called Google Analytics 360, with custom pricing based on your requirements.

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Ratings

Capterra: 4.7/5.0
G2: 4.5/5.0

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21. Power BI

One of the best marketing agency tools to visualize your data, Power BI packs in some of the best features. It is perfect if you need to turn data into actionable insights with interactive dashboards and reports.

The drag-and-drop interface of Power BI allows you to create stunning visualizations without any coding knowledge. You can connect to various data sources, including Excel, SQL databases, and cloud services, and bring your data to life with attractive and easy-to-read charts and graphs.

The tool makes it easy to share your dashboards with team members or clients, ensuring that everyone stays informed and aligned on key metrics.

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Core Features

• Create custom dashboards and reports with a drag-and-drop interface.
• Connect to various data sources, cloud services, and databases.
• Share information and work with your team in real time.
• Use AI-driven analytics to uncover trends and make data-driven decisions.
• Integrate with other Microsoft tools like Excel and Azure.

Pricing

Power BI offers a free plan with basic features, which is perfect if you are a lone warrior. The Pro plan, which includes advanced collaboration and sharing features, will cost you $10 per user, per month. If you have a large team, Power BI Premium offers more capacity and additional features, with pricing starting at $20 per user.

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Ratings

Capterra: 4.1/5.0
G2: 4.5/5.0

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22. Hotjar

Hotjar is one of the best tools for marketing analysis for visualizing website data through heatmaps, session recordings, and surveys. It’s perfect for optimizing user experience and improving conversion rates.

One of the most unique features of Hotjar is the heatmaps. The feature lets you see where users click, move, and scroll on your site. It lets you see which elements attract attention and which areas need improvement.

Hotjar lets you watch individual user session recordings, providing a firsthand look at how visitors navigate your site. You can see where they encounter issues and how they interact with your content, making it one of the top marketing software of 2024.

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Core Features

• Visualize user behavior with heatmaps that show clicks, taps, and scrolling.
• Watch how users navigate your website.
• Collect user feedback with on-site surveys and polls.
• Analyze conversion funnels to identify drop-off points.
• Integrate with marketing agency tools like Google Analytics and HubSpot for deeper insights.

Pricing

Hotjar has a free plan with limited features, which is great if you want to try the tool out before purchasing it. The Plus plan is available at $32 per month, the Business plan at $80 per month. You can also go for the Scale plan at $171, if you need more analytics or have a large team.

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Ratings

Capterra: 4.6/5.0
G2: 4.3/5.0

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23. AgencyAnalytics

AgencyAnalytics is a comprehensive reporting platform specifically designed for digital marketing agencies. It allows you to track and report on your clients’ SEO, PPC, social media, and more, all from a single, easy-to-use dashboard.

You can create customizable dashboards within AgencyAnalytics. The tool also allows you to create tailored reports for each client, displaying the metrics that matter most to them. It not only saves you time but also ensures that your clients have a clear understanding of their campaign performance.

AgencyAnalytics allows you to schedule reports to be sent automatically to your clients, keeping them informed without needing manual intervention.

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Core Features

• Create customizable dashboards and reports tailored to each client.
• Track SEO, PPC, social media, and other key marketing metrics.
• Automate report generation and delivery to save time.
• Integrate with popular marketing tools like Google Analytics, SEMRush, and Facebook Ads.
• Easily manage multiple clients and campaigns from a single platform.

Pricing

AgencyAnalytics offers a Freelancer plan at $79 per month for up to 5 clients, which includes basic features. The Agency plan is available at $179 per month for up to 10 clients, offering more integrations and data.

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Ratings

Capterra: 4.8/5.0
G2: 4.7/5.0

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24. Salesforce Marketing Cloud

Salesforce Marketing Cloud is one of the best customer relationship management (CRM) platforms that will help you manage your sales, marketing, and customer service efforts. With its extensive features and powerful integrations, Salesforce is a great fit if you are looking to streamline your operations and improve client relationships.

Salesforce allows you to track leads, manage customer interactions, and automate sales processes, ensuring your team stays on top of every opportunity.

You can create and manage campaigns, track performance, and personalize your outreach, all from one platform. It helps you deliver targeted messaging that resonates with your audience and drives results.

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Core Features

• Manage leads, opportunities, and customer relationships with a robust CRM.
• Automate sales and marketing processes to improve efficiency.
• Track campaign performance and analyze key metrics with detailed reporting.
• Personalize customer interactions with advanced segmentation and targeting.
• Integrate with a wide range of apps and tools to enhance your workflow.

Pricing

Salesforce offers various pricing plans depending on your needs. The paid plans start at $1,250 and include robust analysis, content creation tools, and email marketing tools.

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Rating

Capterra: 3.8/5.0
G2: 4.0/5.0

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Marketing Agency Tools for Billing and Invoicing

Efficient billing and invoicing are crucial for running your digital marketing agency smoothly. Managing client payments, tracking expenses, and maintaining financial transparency are all essential tasks that require the right tools.

Here are the best marketing agency tools for billing and invoicing that will help your agency stay organized, get paid faster, and maintain financial accuracy.

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25. Zoho Invoice

Zoho Invoice is a user-friendly invoicing software designed to help you create, send, and manage invoices effortlessly. Zoho Invoice simplifies your billing process and ensures you get paid faster.

You can create professional-looking invoices matching your brand with your logo, custom fields, and payment terms. This makes your business look polished and helps streamline your invoicing process.

This marketing agency tool allows you to set up automatic reminders for clients with overdue invoices, saving you the hassle of following up manually and improving your cash flow.

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Core Features

• Create and customize professional invoices with branded templates.
• Set up automated payment reminders.
• Track expenses and generate reports to manage your finances better.
• Accept online payments through various gateways like PayPal and Stripe.
• Integrate with other Zoho products and third-party apps for a seamless experience.

Pricing

Zoho Invoice has a free plan that includes all features, making it an excellent choice for freelancers and small businesses.

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Ratings

Capterra: 4.7/5.0
G2: 4.7/5.0

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26. Stripe

Stripe is essentially an online payment processing platform that makes it easy for you to accept payments online. Whether you are using WordPress, Webflow, Shopify, or a custom-built website, Stripe can be easily integrated to start accepting payments in minutes. This flexibility makes it a go-to solution for businesses of all sizes.

Stripe also has advanced fraud detection and security measures. With built-in tools to prevent fraud and ensure the safety of your transactions, Stripe gives you peace of mind while handling your customers’ payments.

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Core Features

• Accept payments online through a secure and reliable platform.
• Integrate with various e-commerce platforms and custom websites.
• Access advanced fraud detection and security features to protect your business.
• Manage subscriptions, invoicing, and recurring payments with ease.
• Analyze payment data with detailed reports and analytics.

Pricing

Stripe offers a pay-as-you-go pricing model, with a standard transaction fee of 2.9% + 30¢ per successful charge.

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Ratings

Capterra: 4.5/5.0
G2: 4.2/5.0

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27. PandaDoc

PandaDoc is one of the most versatile marketing agency tools for creating, sending, and tracking documents like proposals, contracts, and agreements. If you are looking to streamline your document workflow and close deals faster, then PandaDoc is a great option to explore.

PandaDoc’s intuitive document editor allows you to create professional-looking documents and invoices using drag-and-drop functionality. You can add text, images, and even e-signature fields.

The tool provides real-time insights into how recipients interact with your documents, including when they open them, how long they spend on each page, and whether they forward them to others. It helps you understand your clients’ interests and follow up more effectively.

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Core Features

• Create professional proposals, contracts, and invoices with an easy-to-use editor.
• Add e-signature fields to streamline the signing process.
• Track document interactions with real-time analytics and notifications.
• Automate document workflows and approvals to save time.
• Integrate with popular CRM and productivity tools like Salesforce, HubSpot, and Slack.

Pricing

PandaDoc offers a Starter plan and a Business plan starting at $19 and $49, respectively.

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Ratings

Capterra: 4.4/5.0
G2: 4.7/5.0

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Marketing Agency Tools for Conversion Optimization

Conversion optimization tools will allow you to turn website visitors into loyal customers for your clients. With these tools, you can fine-tune landing pages, analyze user behavior, and run A/B tests. The right tools can make all the difference in boosting your client’s conversion rates.

Here are the best tools for conversion optimization that will empower your digital marketing agency to maximize results and drive growth:

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28. WhatConverts

WhatConverts is a comprehensive call tracking and lead management platform designed to help your marketing agency measure the effectiveness of marketing campaigns. With WhatConverts, you can track leads from phone calls, forms, and live chats, all in one place, giving you a complete view of your marketing ROI.

The tool tracks and attributes leads from various sources, including calls, forms, and web chats. It makes it easier to understand which campaigns drive the most conversions.

WhatConverts provides a central hub where you can view, organize, and manage all your leads, complete with detailed analytics and reporting. It helps you identify high-quality leads and optimize your marketing strategies accordingly.

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Core Features

• Track leads from phone calls, forms, and live chats with multi-channel tracking.
• View and manage all your leads in a centralized dashboard.
• Analyze marketing performance with detailed reports and analytics.
• Integrate with CRM and marketing tools like HubSpot, Salesforce, and Google Analytics.
• Automatically assign and route leads to the appropriate team members.

Pricing

WhatConverts offers several pricing plans based on the number of tracking numbers and features you need. The Base plan costs $30 monthly, including essential tracking and reporting features. The Agency plan costs $200 per month for more advanced needs, providing additional tools and integrations.

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Ratings

Capterra: 4.8/5.0
G2: 4.9/5.0

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29. Albacross

Albacross is a powerful lead generation and account-based marketing (ABM) platform that helps you identify and target high-value prospects. It’s designed to provide detailed insights into your website visitors, allowing you to convert anonymous traffic into qualified leads.

It goes beyond basic analytics by identifying the companies visiting your website, giving you valuable information into who is interested in your products or services. The tool also allows you to tailor your marketing efforts to target these high-value prospects effectively.

Albacross enables you to create personalized campaigns for specific accounts, helping you engage with key decision-makers and drive conversions.

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Core Features

• Identify website visitors and convert them into qualified leads.
• Gain detailed insights into visiting companies, including firmographic data.
• Create personalized account-based marketing campaigns.
• Integrate with CRM systems like Salesforce, HubSpot, and Pipedrive.
• Analyze lead data with detailed reports and dashboards.

Pricing

Albacross offers custom pricing based on your business size and needs. The Self-Service plan costs €79 per month.

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Ratings

Capterra: 4.7/5.0
G2: 4.7/5.0

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30. Unbounce

Unbounce is a leading landing page builder and conversion optimization platform that helps you create attractive and high-converting landing pages without needing any coding skills. You will love Unbounce if you want to boost your conversion rates through targeted and optimized landing pages.

You can customize landing pages, pop-ups, and sticky bars to match your brand and campaign goals. With Unbounce, you can quickly launch campaigns and test different variations to see what works best. It also features A/B testing and conversion optimization tools.

Unbounce also lets you test different versions of your landing pages and analyze performance metrics to optimize for higher conversions, ensuring that your campaigns are as effective as possible.

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Core Features

• Create high-converting landing pages with a drag-and-drop builder.
• Test different landing pages with built-in A/B testing.
• Optimize campaigns with conversion-focused tools and insights.
• Use pop-ups and sticky bars to capture leads and drive conversions.
• Integrate with popular marketing tools like HubSpot, Mailchimp, and Google Analytics.

Pricing

Unbounce offers several pricing plans to suit various needs. You can even try it for 14 days, absolutely free, to see if it is a good fit for your digital marketing agency.

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Ratings

Capterra: 4.5/5.0
G2: 4.4/5.0

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Frequently Asked Questions

Here are a few FAQs that might help you pick the best tools for digital marketing agencies:

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1. What are the best SEO tools for digital marketing agencies in 2024?

Ahrefs, Semrush, and Google Trends are the best SEO tools for digital marketing agencies in 2024. These tools will help your agency create fantastic content that consistently ranks on top of search engine results.

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2. Which top marketing software should your agency use for email outreach?

Mailchimp and ActiveCampaign are the top marketing software for 2024 to craft beautiful and effective email campaigns. With these tools, you can create compelling campaigns that convert.

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3. What are essential tools for marketing analytics?

Essential tools for marketing analytics include Google Analytics 4 for web analytics, Power BI for data visualization, and Hotjar for user behavior insights. These tools will help your digital marketing agency track performance and make data-driven decisions.

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The Bottom Line

These are some of the best marketing agency tools to help you effectively run and scale your digital marketing agency. If you use these tools wisely, you can improve your marketing agency’s performance and achieve great results for your clients.

We hope this post will make it easier for you to choose a tool that suits your needs and budget.

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