17 Must-Have Event Marketing Tools in 2024

Hosting events is one of the best strategies businesses use to grow their brand and reach potential clients. It’s an indirect yet powerful way to promote themselves without being too "salesy”.

However, getting people to attend an event isn’t always easy, especially if your startup has a limited audience. For this reason, to boost engagement, marketers need to post events on platforms that help expand their reach and interaction.This is where event marketing tools come into play.

They simplify creating and managing events, even for those who don’t have much experience.

And if you’re in the same position and don’t know where to start, we’ve got you. We’ve rounded up the best 11 event marketing tools that are sure to make your event planning a breeze.

Let’s dive in!

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TL;DR

1. Eventbrite
2. Mailchimp
3. Luma
4. Meetup
5. Notion
6. 10Times
7. Canva
8. Cvent
9. BigMarker
10. Webex Events
11. vFairs
12. Salesforce
13. Hopin
14. TryBooking
15. Sprout Social
16. Zoho CRM
17. Attendease

Why Are Event Marketing Tools Important?

Event marketing tools are platforms and software that make a marketer’s life easier. They help them organize, promote, and manage events more efficiently.

But that’s not all. They are also great to:

• Create event landing pages
• Manage registrations
• Send invitations and reminders
• Integrate with other tools
• Track attendee engagement

Since these tools handle most of the heavy lifting, event organizers can shift their focus to preparing for the event, so they create the best experience for attendees.

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17 Event Marketing Tools We Recommend

1. Eventbrite

Eventbrite is a top event management tool with great marketing capabilities. Through this platform, you can create, manage, and promote events. Because it has a lot of users, you chances of getting new attendees is higher compared to promoting it in lesser-known sites.

Eventbrite is particularly useful for reaching large audiences, especially for in-person events. It has built-in email marketing and automated reminders to keep attendees engaged and interested.

Features

• Create and manage events.
• Use email marketing to send invites and reminders.
• Automate workflows for ticketing and confirmations.
• Track ticket sales and attendance with real-time analytics.
• Promote your event on their platform.

Pricing

Eventbrite offers a free plan for free events. For paid events, they charge a 3.7% + $1.79 service fee per ticket and a 2.9% payment processing fee per order. These fees are typically paid by ticket buyers, but organizers can choose to cover them.

Ratings

Trustpilot: 1.1/5.0

G2: 4.3/5.0

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2. Mailchimp

Mailchimp is an easy-to-use tool for email marketing. It’s perfect to keep-in touch with attendees before, during, and after events. Through this platform you can send reminders, thank-you notes, or updates. You can also segment the audience to make sure the message you send reaches the right people.

Mailchimp also integrates with other platforms like Eventbrite, to simplify your event management and increase attendance. It’s a useful tool for engagement and building long-term relationship with your audience.

Features

• Build email campaigns with easy templates.
• Automate event reminders and follow-ups.
• Segment your audience for personalized emails.
• Integrate with platforms like Eventbrite.

Pricing

Mailchimp’s price plan depends on the number of contacts you need. For 500 contacts, the price starts at $10/month for the first 12 months and then increases to $20/month.

Ratings

Trustpilot: 1.3/5.0

G2: 4.3/5.0

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3. Luma

Luma is a great platform where you can create your own events, or discover events around the world. Every week they share features events from cities like New York and London that you can check to stay updated.

Luma has a user-friendly and intuitive interface. This makes it simple to build engaging event pages and connect with participants through personalized email invites.

It also integrates with platforms like Zoom Meetings or Webinars, so you can host large events with over 10k participants, depending on your pricing plans.

Features

• Host your own event.
• Discover events around the world.
• Events featured every week.
• Send automated email invitations and reminders to your audience.
• Build communities around your events.
• Integrate with Zoom and Webinars.

Pricing

Luma offers a Free Plan, which is a 5% platform fee on paid events. The Luma Plus Plan costs $59/month (billed annually) and has advanced features. Enterprise Plans are available upon request.

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4. Meetup

Meetup is a tool that helps you create events and attract local groups around you. Since it focuses on building engaging communities, it’s a great platform to make your brand “popular” among other users.

As an organizer, you can easily create events, promote them and connect with like-minded people through this platform. Just add the neighborhood or city where the event will take place and it will show up to those looking for activities around the area.

This platform is best for in-person and local events. It brings people together in real time and creates real-life communities.

Features

• Create and manage groups for local or virtual events.
• Set up events.
• Discover events based on interests and/or location.
• Promote your events through Meetup’s community.

Pricing

Meetup is free to use, but if you’re looking for extra features and benefits, you can try Meetup+ . It starts with a 7-day free trial, and after that, it costs $9.99/month.

Ratings

Trustpilot: 1.2/5.0

G2: 4.0/5.0

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5. Notion

Notion is one of the best task organizing tools there is, but did you know it’s also great for event planning?

Yes, that’s correct! With Notion, you can easily create plans, set up timelines, and even tag attendees by mentioning them directly. And since everything is kept in one place, it’s very simple to collaborate without having to send links or create dedicated events.

In Notion you’ll find so many templates you can use for free and customize  to fit your event’s theme and aesthetic.

You can also use Notion’s calendar feature to schedule important dates and deadlines. I love how this tools keeps everything neat and color-coordinated, and makes managing events so simple!

Features

• Create custom event planning templates.
• Manage tasks and tag people directly.
• Use Notion Calendar to schedule important dates.
• Integrate with other tools like Google Calendar.

Pricing

Notion offers four pricing plans. The Free plan costs $0 and includes basic features. The Plus plan is $10 per seat/month and the Business plan is $15 per seat/month. For larger needs, the Enterprise plan comes with custom pricing.

Ratings

Trustpilot: 2.6/5.0

G2: 4.7/5.0

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6. 10Times

As one of the top event marketing tools, 10Times helps marketers connect with millions of people all over the world. You can promote events, generate leads, and manage potential attendees through a single dashboard. You can also categorize events by city and country for better visibility.

And if you need some inspiration, the platform showcases featured events, allowing you to see what's trending and what other businesses are doing right.

Features

• List your event to reach a global audience of professionals.
• Generate leads and manage attendee inquiries.
• Send automated notifications and updates via email or SMS.
• View detailed reports on event performance.
• Promote your event across multiple digital channels.

Pricing

10Times offers Utility Plans and Marketing Plans. The Free plan is $0, while the Pro plan is $100/month. For more advanced promotion, the Gold plan costs $800/month, and the Platinum plan is $1600/month.

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7. Canva

Canva is the ultimate all-in-one tool for all design purposes. While you cannot create events on this platform, you can, in fact, design event materials such as flyers, invitations, and social media graphics.

And you don’t have to be a designer to do so! The drag-and-drop interface and numerous templates make it simple for users of all skill levels.

Canva also offers AI-powered tools to enhance your designs quickly.

Features

• Drag-and-drop design interface.
• Pre-designed templates.
• Access to a huge library of images, icons, and fonts.
• Create social media graphics, event flyers, and email headers.
• Collaborate with team members on designs in real-time.
• Use AI-powered tools to simplify your work.

Pricing

You can either use the free plan, or Canva Pro, which starts at $120 annually.

Ratings

Trustpilot: 2.6/5.0

G2: 4.7/5.0

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8. Cvent

Cvent is one of the most efficient event marketing tools that supports every stage of the event lifecycle. It’s an 2 in 1 tool that coves both event planning and marketing at the same time.

Its user-friendly platform is suitable for large, complex events, think conferencers or corporate meetings. The platform also provides real-time analytics so you can check how the event goes and improve future events.

Features

• Event planning and marketing.
• Registration with custom forms.
• Venue sourcing made easy.
• Custom event mobile apps for attendee engagement.
• Real-time reporting on event attendance and feedback.
• Email marketing tools for promoting your event and engaging attendees.

Pricing

For pricing information, you can request a quote via their "Get Pricing" option.

Ratings

Trustpilot: 4.0/5.0

G2: 4.3/5.0

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9. BigMarker

BigMarker is a top choice for hosting interactive webinars, conferences, and hybrid events. You can create live or pre-recorded events with features like live chat, Q&A, and polls. This makes the experience interactive and interesting for the audience who’ll join.

BigMarker doesn’t just offer solutions for hosting events, it also provides helpful products like mobile apps and marketing tools to keep your audience engaged.

It’s a comprehensive platform that covers all your needs.

Features

• Customize webinars and hybrid events.
• Engage attendees with live chat, polls, and Q&A sessions.
• Hybrid event support for managing both in-person and virtual attendees.

Pricing

To find out the pricing for each plan, you can request a quote via their "Request a Quote" option.

Ratings

Trustpilot: 3.9/5.0

G2: 4.7/5.0

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10. Webex Events

Webex Events is a tool that helps you plan and run events easily. Whether your event is online, in-person, or a mix of both, it has everything you need in one place.

You can create event pages, set up schedules, and even run live polls to keep people engaged. It also gives you reports to see how your event is going and what people like.

Webex Events is simple to use and works for small or big events. It helps you make your event fun and easy to manage so you can focus on your guests.

Features

• Create custom event pages.
• Fully brand your event with personalized designs.
• Engage attendees with live polls, chat, and Q&A sessions.
• Support for virtual, in-person, and hybrid events.

Pricing

Webex Webinar plan starts at $675/year, and for Webex Events, you can contact the sales team to get a price rate.

Ratings

G2: 4.7/5.0‍

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vFairs

vFairs is designed to organize virtual, in-person, and hybrid events like trade shows, conferences, and product launches.

With fairs, you can set up virtual booths, host live webinars, and engage attendees with features like chat, Q&A, and polls. The platform is customizable; you can add your own branding and style to make the event unique.

vFairs also offers tools for networking, allowing attendees to connect with each other easily. Plus, it provides detailed analytics to help you measure the success of your event and improve future ones.

Features

• Customize virtual booths and branded event spaces.
• Host live webinars and presentations.
• Offer networking tools like chat, video calls, and virtual lounges.
• Engage attendees with live polls, Q&A, and interactive chat sessions.

Pricing

To view the pricing plans, you’ll need to request a demo.

Ratings

Trustpilot: 3.2/5.0

G2: 4.7/5.0

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12. Salesforce

Salesforce is a top-tier CRM platform that helps you manage customer relationships while promoting your events. With Salesforce, you can track interactions, manage attendee data, and analyze event performance through comprehensive reports.

Plus, it integrates with other tools, simplifying the entire process from event promotion to follow-up.

Features

• Manage attendees and interactions.
• Track event metrics with detailed reports.
• Integration with other marketing tools for seamless workflows.

Pricing

The pricing depends on the type of product you need, with a starter suite at $25 USD/user/month.

Rating

Trustpilot: 1.3/5.0

G2: 4.4/5.0

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13. Hopin

Hopin is a virtual and hybrid event platform that allows users to create engaging online events. It has tools for live streaming, audience interaction through chat, polls, and Q&A, as well as networking features like 1:1 video meetings and virtual booths.

Hopin is ideal for conferences, webinars, and large-scale digital gatherings. It makes it easy to connect and engage with your audience.

Features

• Live streaming and audience interaction.
• Networking tools like virtual booths and 1:1 meetings.
• Integration with popular CRM and marketing tools.

Pricing

Free plan available, and custom pricing based on event requirements for advanced features.

Ratings

Truspilot: 2.3/5.0

G2: 4.4/5.0

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14. TryBooking

TryBooking is an excellent tool for selling tickets and managing online event bookings. It integrates with websites and social media channels to make ticket purchasing easier for your attendees.

Features

• Event ticketing and booking system.
• Integration with websites and social media for ticket sales.
• Multiple payment options for attendees.

Pricing

Free events have no fees. A 2.5% processing fee on transactions is typically paid by the event organizer but can be passed on to ticket buyers. The ticket fee is 15¢ for tickets priced at $5 or less, and 50¢ for tickets priced over $5.

Rating

Trustpilot: 4.3/5.0

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15. Sprout Social

Sprout Social is a powerful tool for managing your social media presence, and it’s particularly useful for promoting events. As an event marketer, you can plan and post content across platforms like Facebook, Instagram, and LinkedIn.

You can track engagement, set up social media ads, and monitor conversations about your event, ensuring that you can respond quickly to attendees’ questions or feedback.

Its reporting tools are very helpful. You can evaluate how your social media campaigns are going, and improve the event marketing strategy accordingly. It’s especially a great choice if you’re managing multiple social media accounts.

Features

• Schedule and post across multiple platforms.
• Track engagement.
• Detailed reports to measure the success of your campaigns.
• Multi-platform integration.

Pricing

Standard pricing plan comes at $199 - $249 per seat/month. Professional is priced at $299 - $399. Advanced is available at $399 - $499 per seat/month, and for or larger operations, Enterprise offers a custom-built plan with pricing available upon request.

Ratings

Trustpilot: 2.0/5.0

G2: 4.4/5.0

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16. Zoho CRM

Zoho CRM integrates customer relationship management with event marketing. You can check attendee interactions, manage contacts, and analyze event performance.

Zoho CRM is best for small businesses looking to find the solution to manage event processes. It gives you the tools to keep everything organized and improve your event results.

Features

• Track client interactions.
• Check interactions and manage contacts.
• Marketing automation.

Pricing

Zoho offers four pricing plans billed annually. The Standard plan is €14/user/month, the Professional plan is €23/user/month, the Enterprise plan is €40/user/month, and the Ultimate plan is €52/user/month.

Ratings

Trustpilot: 4.2/5.0

G2: 4.1/5.0

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17. Attendease

Attendease is an end-to-end event marketing platform that covers everything from website creation to registration, email communication, and scheduling.

Perfect for complex events with multiple sessions, Attendease provides detailed event analytics to track performance. It also offers training sessions for teams, helping them make the most of the platform’s features. It's a great option for large or multi-day events.

Features

• Custom event websites.
• Automate email communications with attendees.
• Multi-session management for complex events.
• Real-time analytics for tracking event performance.
• Offer a mobile app for attendees to engage with schedules and sessions.

Pricing

EventUp Planner offers three pricing plans, from simple ticketing to enterprise-level features, available if you book a demo.

Ratings

G2: 4.4/5.0

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In Summary

Now, you have an idea of what to look for in event marketing tools. And you know how much they can simply every aspect of event planning, while keeping your attendees engaged at the same time.

All you have to do is figure out which one works best for your strategies. Choosing the right tools for your marketing purpose will help you promote your business effectively and attract your ideal audience.

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FAQs

What are event marketing tools?

Event marketing tools help you plan, promote, and manage events all from one single platform.

‍How do event marketing tools increase event attendance?

With features like email campaigns, reminders, and social media integration they help you reach a wider audience and boost attendance.

Are there free event marketing tools available?

Yes, many tools offer free plans with basic features. Premium plans unlock more advanced capabilities like analytics and custom branding.