11 Websites for Branding Inspiration in 2024
TL;DR
- Awwwards
- World Brand Design Society
- Brand New
- BP&O
- Branding Style Guides
- Designspiration
- Brand Archive
- Behance
- The Dieline
- Mindsparkle Mag
When we think of branding, logos often come to mind first. But branding is so much more than just a logo. It’s like your website's passport, as it represents your business identity, reputation, and online presence.
That’s why building or updating a brand requires time, energy, and effort. But also a great source of inspiration to guide the process.
So, where do you begin?
There are so many websites, trends, styles, and ideas out there that finding the right direction can feel like a challenge. It’s easy to get lost in the sea of ideas without knowing where to start.
The good news is that inspiration is all around us. You just have to know where to search.
That’s why we’ve put together a list of 11 great websites for branding inspiration to help you get started and create the best branding for your project. Let’s go!
1. Awwwards
Awwwards is a great website for branding inspiration. Top designers and developers from all over the world share their best work, which is then reviewed and rated by experts. The highest-scoring designs receive awards, so you're always seeing the best of the best.
Awwwards keeps you in the loop about the latest design trends. You can easily search for inspiration by filtering trending designs, categories, or technologies on the search bar.
One of the coolest features on Awwwards is the “Site of the Day,” where a new winning website is announced daily. It's a great way to discover something fresh, and you can even see the rating it received.
Plus, there’s a collection of projects shared that can spark inspiration for your own brand. And there’s even a marketplace where designers sell their products, perfect if you need to “buy” some ideas without actually purchasing the product.
With so many creative projects on the website, you'll never run out of ideas. It's an easy, fun way to get inspired and find the perfect look for your brand.
2. World Brand Design Society
The World Brand Design Society is all about creativity in branding. It’s a community where agencies, in-house teams, freelance designers, and students share their projects.
This platform recognizes good design from different groups. But one of the best things about The World Brand Design Society is its award program. Everyone can show their work, no matter if they’re an agency or a student just starting out.
So, you’re expected to find many cool and diverse projects all in one place. They start from everyday consumer designs to larger projects.
The World Brand Design Society is a great place to stay updated on trends and get inspired for your own projects.
3. Brand New
Brand New is the go-to platform for reviews of new and redesigned brand identities. It breaks down logos, visual identities, and rebranding efforts. It gives the best insight into why certain design choices were made.
So, if you're looking to understand what works in branding and why, this is a great resource.
The review format includes before-and-after comparisons of brand visuals, so you can see the changes and the effect they have. Also, it helps you understand the impact of branding decisions and trends.
Brand New has an honest, no-nonsense approach. The admins aren't afraid to share critical opinions, so you’ll always get an unbiased review.
4. BP&O
BP&O (Branding, Packaging, and Opinion) is one of the best websites for branding inspiration. Founded by designer Richard Baird, this site covers everything about design in one place, with opinions included!
If you love good branding, you’ll love this website.
In-depth analysis and commentary are written on each project. Not only do you get to see beautiful designs, but you also gain insights into the strategy and thinking behind them. You can see what works best and apply those tips to your projects.
So, if you’re looking for inspiration or want to learn more about the elements that make a brand stand out, BP&O is the perfect place to explore. It’s a go-to resource to discover new trends plus check out fresh ideas on branding and packaging design.
5. Branding Style Guides
The name says it all. Branding Style Guide is another great website to get some inspiration from. It’s a collection of style guides from different companies, including famous names like “Cola-Cola” and “Burger King”.
To download the guides, you have to register or sign in.
Exploring these real-life examples is a great start to learning what works and what doesn’t in the branding industry. You can then apply similar tips to your own brand to make it shine.
Branding Style Guide is a great place to see how you can present your brand elements in a way that everything looks professional across all platforms.
6. Designspiration
Designspiration is a fun platform where you can explore design ideas across all kinds of categories. It’s very similar to Pinterest, both aesthetically and functionally-wise. You can search for anything that inspires you, and it’ll present tons of creative results within a few seconds.
What’s great is that projects don’t simply include graphic design; they include paintings, photography, interior design, and more. So, you literally get a taste of everything artsy!
Finding inspiration for your brand is so easy on this site. You can search for specific elements and themes. You can create collections of favorite designs and organize ideas for easy reference or share them.
Plus, Designspiration features a daily feed of fresh content, so you’ll always stay inspired with new and exciting ideas.
7. Brand Archive
Brand Archive is the ultimate source of inspiration for your brand. Here, you will find some great projects complete with detailed insights about their design elements. Like logos, colors used, types of fonts, applications and how everything comes together to create a cohesive brand identity.
It’s like having a behind-the-scenes look at the building blocks of great branding. The only catch is that not all projects are free. Some projects are open to explore, while others come with an upgraded plan.
8. Behance
Behance is a creative space for designers to show their work. It’s an Adobe platform, which means anyone with an Adobe Creative Cloud subscription can publish their work.
In Behance, you’ll find a lot of inspiration for your brand.
Designers from all over the world share diverse projects. You can browse through portfolios and explore various elements such as logos, websites, individual web pages, product designs, and more. Savings features allow you to organize your favorite projects easily.
You can view the process behind each project, from concept to completion and even comment on your thoughts.
It’s super easy, intuitive and even fun to use. Don’t be surprised if you end up scrolling for hours; the number of projects there feels endless!
9. The Dieline
The Dieline is a go-to resource for all those who need some packaging design inspiration. Its site shows some of the most innovative and creative packaging designs from around the world, so you’re sure to find some inspiration while scrolling.
Dieline’s approach is cool and unique. It focuses on the art and craft of packaging, which is definitely not something you see every day.
You’ll find a variety of projects that use unique materials, eye-catching colors, and clever design concepts. Plus, they post informative articles about each concept, which makes it even more helpful to understand the process.
If you're looking to create packaging that truly stands out, The Dieline is the perfect place to explore new ideas and see what’s trending in the world of branding and design.
10. Mindsparkle Mag
Mindsparkle Mag is another one of the best websites for branding inspiration. It’s a platform that shows beautiful and creative designs across web, graphic, and video projects. If you're looking for fresh branding ideas, this site is a must-visit.
Mindsparkle Mag focuses on high-quality, visually stunning work that will spark your creativity. The platform curates daily content featuring projects from designers worldwide. Similar to Awwwards, this website also applies the “site of the day” concept.
It’s a great place to find innovative and aesthetically pleasing designs that can help you take your branding to the next level.
11. Pinterest
Pinterest is a visual discovery platform where you can find and save creative ideas. It’s an amazing source of all kinds of inspiration, including branding and design.
When you search for a topic, you get plenty of ideas within a few seconds. Pinterest’s algorithm will show content based on your activity and interests. You can “pin” images and organize them in “boards”, making it easy to curate and share inspiration.
The best part is you can create as many boards as you want. The platform also comes with collaborative boards, which is great for team brainstorming and client collaboration.
Pinterest is one of those online spaces where it’s impossible not to get inspired. You can explore, save, and get inspired by endless ideas, all for free.
Good Branding: Why You Need It
Here are our top answers to why good branding is significant.
- It builds trust. A professional and reliable brand makes your audience feel confident in choosing you.
- It differentiates you. Good branding sets you apart from your competitors.
- It’s memorable. People are more likely to remember a brand that stands out.
- It creates an emotional connection. Impactful branding has the power to connect with people on a deeper and more personal level.
All in All
These 11 websites for branding inspiration are perfect for sharing new ideas and getting your creativity flowing. Each platform features some great designs you can explore to see if they match your vision. Take a look, get inspired, and take your branding to the next level!
FAQs
What are the best websites for branding inspiration?
Some of the best branding inspiration websites are Awwwards, The World Brand Design Society, Brand New, Behance, Brand Archieve, and Pinterest. Projects are shared on these websites from top-quality designs from around the world.
How can I find branding inspiration for my design project?
You can explore these websites for branding inspiration and study the curated designs, insights into design trends, opinions from experts and inspiration across different creative fields.
Why is branding inspiration important for my project?
Branding inspiration helps you discover new ideas and stay updated on design trends. No matter how good your branding is, sometimes it needs that fresh and creative touch. Plus, it’s important it stays aligned with current market standards.
