12 Best Rated Brand Identity Design Services in 2024
Finding the perfect brand identity partner is the first and most important step in building a strong brand identity.
There are hundreds, if not thousands, of agencies out there that offer promising branding services, and the market is truly competitive, which makes the decision a bit more challenging. But let’s cut through the noise: the 'secret' is all about choosing the one that gets the core values of your business and knows how to represent them through design.
To make it easier for you, we’ve rounded up some high-quality brand identity design services you might want to consider.
Let’s check them out together!
TL;DR
Top 8 Factors to Consider When Choosing a Branding Design Service
1. Industry Experience & Portfolio
A company’s previous industry experiences can tell a lot about its expertise level, so checking the portfolio of work is a key element before you decide whether you want to collaborate with them. As a customer, you're looking for the ideal design solutions, and a skilled team will know how to make that happen right away. If they’ve worked in your industry before, even better - they’ll probably get your vibe and audience faster.
2. Services Offered
When looking for brand identity design services, you’ll likely want the full package: brand strategy, logo creation, and a solid visual identity. Look for a team equipped with the right tools and expertise to handle the entire process, from start to finish, so you’re covered at every step.
3. Creativity of the Team
The people behind the designs matter. A lot! They work hard on your design projects to bring them to life, so having a clear discussion upfront will give you a sense of whether you’d enjoy working with them.
Here's a tip. Make sure they’re not only skilled but genuinely excited about working with you. While it might seem like a not-that-important detail, a good fit means the whole design process will flow better, and they’ll “get” what you’re after.
4. Clear Communication
Communication is key, especially in design! Throughout the branding process, you may need several revisions and adjustments. That's why you’ll want a design agency that’s responsive, easy to reach, and keeps you updated every step of the way.
5. Flexibility for Growth
If your brand expands, can the agency keep up? That's something you should ask yourself from the very beginning. A good team is flexible and can grow with you. That way, you won’t need to switch agencies every time your brand needs a refresh or some ongoing support.
6. Budget Transparency
Be upfront about your budget and check that they’re clear about their costs. No one likes surprise charges! Knowing exactly what you’re paying for will keep things stress-free and smooth. You can consider a full-service digital marketing agency, hiring freelancers on dedicated platforms, or opt for subscription-based services.
7. Brand Alignment
As a potential client, you want to be understood. Who you are, what you represent and how that can be reflected through visual language. The design team you trust must know how to build strategic brand identities that align with your company and attract the right target audiences. This will make everything feel more authentic and on-brand.
8. Innovation & Agility
It's a competitive marketplace out there, and all agencies try to keep up with the latest trends as much as they can. With trends changing all the time it helps if the agency is adaptable and innovative. A good branding partner will stay updated on the latest design trends, tools, and industry standards, so your brand remains fresh and competitive.
12 High-Quality Brand Identity Design Services
1. MagicDesign
MagicDesign is one of the top companies where you’ll find the best brand identity design services.
Their team of designers has the right expertise to take care of your branding, whether you’re a startup on a budget, a growing business, or an established brand.
Brand design services include brand and logo design, as well as brand and corporate identity.
With hundreds of clients, standout projects for big-name brands, and a strong online presence, MagicDesign has created compelling brand identities that leave a lasting impact.
Want to be the next?
You’ll get unlimited support from a creative team, super cool branding concepts and ideas, flexible plans with no commitment, and best of all, turnaround times under 48 hours!
Their work: https://www.magicdesign.io/design-services/brand-design
Rating: G2: 4.5/5.0
2. Pentagram
You’ve probably heard of Pentagram before. It is one of the most iconic names in brand identity design that follows a partner-led structure and a huge portfolio of high-impact designs.
Their structure is very unique. Each project is directly managed by one of their partners, who handles everything from creation to communication with clients.
Pentagram’s work is bold and leaves an impression. They know how to build a visual identity that impacts, resonates, and speaks to the right audience. Their designs have a sense of identity and style, adapted for each brand identity project.
Colorful, minimalistic, the classic black-and-white, you name it, they can create it!
With studios in major cities like New York, London, and Berlin, they definitely bring a global perspective to their work, and that’s easy to see if you scroll through their portfolio.
Their work: https://www.pentagram.com/work
Rating: G2: 4.5/5.0
3. Superside
Superside’s creativity is next level, and you can feel it as soon as you visit their website.
Their subscription-based design service makes high-quality brand identity accessible, efficient, and flexible for businesses that want " all-in-one” services.
When it comes to visual identity, Superside covers it all: brand development, design, brand guidelines, and even AI-enhanced services. They’ve already helped over 450 popular brands, including Google, Meta, Amazon, and Salesforce, get great design done at scale.
At Superside, creativity knows no boundaries, they don’t believe in traditional office codes. Instead, a global team is behind all the magic. They develop everything for you, from foundational elements like logos and colors to complete brand identity packages.
With flexible plans and fast turnaround times, Superside comes with great brand identity design services without the commitment of a traditional agency.
Their work: https://www.superside.com/our-work
Rating: G2: 4.6/5.0
4. Clay
Branding needs creativity and strategy, and Clay has nailed them both.
Known for their skill in brand identity, Clay helps you build a strong digital presence with services like brand strategy, visual identity, and brand architecture.
Their clients come from all sorts of industries - fintech, e-commerce, tech, healthcare, you name it. The work portfolio is minimalist yet professional, and it shows off how skilled they are.
With their talented in-house team, Clay knows how to build experiences that stick. And they don’t just stop at branding! Clay also creates user-friendly digital products and websites, partnering with brands like Google, Slack, and Stripe.
So, if you’re looking for a partner who can handle everything from visual elements to full-on digital experiences, Clay might just be the perfect fit.
Their work: https://clay.global/work
Rating: G2: 4.9/5.0
5. 99designs
If you’re looking for variety and creativity in branding, 99designs has you covered. As a platform that works with thousands of global talents, there you’ll find all possible services you might need.
But let’s talk branding. At 99designs, you can crowdsource your brand identity - think logo design, visuals, and even full brand packages. You simply start a design contest or work one-on-one with a designer who fits your style and with whom you can collaborate.
It’s a platform used worldwide by anyone who has an idea and needs the team to create it. The process is simple and flexible, so you can explore different styles and see their brand come together.
In other words, 99designs gives you creative freedom and space to have your perfect branding without a huge commitment since it’s a platform, not an agency.
Rating: G2: 4.0/5.0
6. DesignStudio
Bold, narrative-driven designs that leave a mark. That's what you get with DesignStudio.
With studios in London, New York, and Sydney, they’ve worked with popular brands like Airbnb, Eurostar, and the Premier League. So, one thing’s for sure: they know how to build brand identities that resonate globally.
Their brand identity design services include strategy, visual identity, sonic branding and motion design. And the approach is simple: they step into their clients' shoes to bring out authentic brand stories.
Their work: https://www.design.studio/work
Rating: Trustpilot: 4.6/5.0
7. Ramotion
Would you trust an agency that’s designed for brands like Netflix and Adobe?
That’s Ramotion, a standout among top-rated brand identity services, especially in tech branding.
Ramotion can build your visual identity from scratch in a way that feels consistent and impactful across every platform.
They cover everything from logos, brand guidelines, and user-friendly digital interfaces across industries like B2B, SaaS, and Fintech.
Their impressive track record, industry awards, and big-name partnerships speak for themselves. So, if you’re in tech and looking for an agency you can rely on to shape your brand’s identity, consider Ramotion.
Their work: https://www.ramotion.com/work/
Rating: G2: 5.0/5.0
8. AtticSalt
The #1 ranked branding agency in Phoenix, AtticSalt, is all about bold, purpose-driven branding.
Their work grabs attention as soon as you scroll through their portfolio. It’s vibrant, dynamic and undeniably cool.
Known for their “disruptive branding” approach, at AtticSalt, they create identities for visionaries, challengers, and changemakers. They help brands tell powerful stories, challenge industry norms, and drive real change.
AtticSalt covers every detail of your brand identity. From visuals to the full brand experience, some of their services include UI design, packaging, and even motion graphics.
The results? Brand identities that are anything but ordinary.
Their work: https://www.atticsalt.co/our-work
Rating: Clutch: 5.0/5.0
9. Wolff Olins
Wolff Olins has more than a catchy name. They know the power of creation and are not shy about using it. With clients like Mercedes-AMG Petronas F1 Team and The Met, it’s hard not to trust a brand with that kind of reputation!
What I love about their approach: It's nothing but basic! On the contrary, it unites brand, culture, and experience into results that truly speak for themselves. Their work drives impact both inside and outside an organization, delivering branding that’s not only professional but also influential.
And that comes with real experts who know what they’re doing. Their work, showcased in an impressive portfolio, makes Wolff Olins one of the top choices in brand identity design.
Their work: https://wolffolins.com/work
Rating: Glassdoor 4.3/5.0
10. ManyPixels
ManyPixels makes getting great design work easy. And let’s face it, that’s what most businesses need nowadays.
For a flat monthly fee, they offer a full list of services, including branding.
It’s all fast and flexible. You can submit as many design requests as you need, make revisions, and there are no hidden fees or long-term contracts. The average turnaround time is 1-2 business days.
They’ve worked with over 3,000 customers and have completed more than 150,000 designs - so you know you’re in good hands.
At ManyPixels you’ll find some of the best design identity services without the need for an in-house team.
Their work: https://www.manypixels.co/our-work
Rating: G2 5.0/5.0
11. UnicornGO
UnicornGO is here to inspire your brand. And they’re as colorful as it gets…in every way, you can think of. From their creative team’s ideas to a portfolio that really pops, their own branding is as inspiring as the work they create.
With a monthly subscription, you get unlimited graphic design support, so it gets simple to bring the brand to life without the stress of hiring in-house.
Need a logo, social media graphics, or something fresh for your website? They’ve got you covered.
With no long-term contracts, unlimited revisions, and a dedicated creative team, UnicornGO is a go-to option for brands needing consistent, quality design support.
12. NinjaPromo
If you’re after a brand identity that really clicks, NinjaPromo is another great option to consider.
They cover the full spectrum, from building the branding strategy to putting on the great work and creating it.
Through collaborating with your business, their team comes up with integrated branding campaigns, to get your message to reach the right people. They cover it all: social media branding, corporate identity, and even website design.
With NinjaPromo, you get a full package that brings your brand to life, ready to make an impression across all platforms.
Their work: https://ninjapromo.io/success-stories
Rating: Trustpilot 4.4/5.0
Final Thoughts on Best Brand Identity Design Services
Finding the right branding partner is key to standing out and connecting with your audience. From agencies with global clients to flexible subscription-based services, there are so many opportunities out there that can truly make your branding thrive and shine.
We hope these top brand identity design services gave you some useful ideas on what to expect, and look for. And if you need top-notch branding solutions, our team at Magic Design would love to help.
Need inspiration for your next brief? Check out these 11 branding inspiration websites.
FAQs
1. What should I look for in a brand identity design service?
A strong brand identity is built by real experts. Look for an agency with a strong portfolio that matches your style and experience in your industry and that covers all: from strategy to execution.
2. How can brand identity design services help my business?
Brand identity services create a cohesive look and feel for your business, which builds trust, helps attract potential customers, and sets you apart from competitors.
3. Are brand identity design services worth the investment?
Yes, strong branding represents your business and makes a lasting impact on your target audiences.
