12 Best Brand Development Services in 2024

It's 2024, and let’s be honest—your brand is way more than just a logo. It’s your business’s personality, vibe, and how people feel about you when they think of your brand. Whether you’re a small business or a bootstrapped startup, you need a solid brand identity to thrive.

That’s where brand development services come in. Think of these agencies as your creative partners, ready to help you build a unique brand identity that stands out.

We’ve rounded up the 12 best-ranked brand development services in 2024 so you can make an informed decision. We’ve picked agencies that know how to help businesses like yours grow, compete, and shine.

Whether you’re looking for a full-service agency or a boutique firm with a personal touch, we’ve got you covered.

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1. Magic Design

At Magic Design, we’re all about bringing your brand’s vision to life. We’re your go-to design team, ready to help you at every stage of your brand journey. Think of us as your design sidekick, here to make your business stand out with stunning visuals that get people talking.

We don’t just slap a logo on and call it a day—we dig deep to understand your brand and build something that really connects with people. We offer a comprehensive range of graphic design, UI/UX, and branding services at a flat monthly fee.

Whether you're launching a new brand or giving your existing one a makeover, we’ve got you covered with visuals that make a lasting impression.

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Key Services We Offer

• Branding and logo design that’s totally you
• Web and app design that works like a charm
• UI/UX design that your users will actually enjoy
• Print and packaging design that pops
• Motion graphics and video production that brings your brand to life

Some of Our Notable Clients:

• Choco
• Odin
• Upvest
• Mammaly

Pricing Details

For a flat subscription fee of €2,290 a month, you receive the full spectrum of our branding services. This all-inclusive package covers everything you need: from crafting your brand book and designing a memorable logo to creating custom illustrations, selecting the perfect color palettes, and developing inspiring moodboards. We guide you through each step of the branding journey, all included in our fixed monthly fee—no surprises.

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Ratings

• G2: 4.5/5
• Clutch: 4.8/5

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2. DesignStudio

DesignStudio is one of the most popular brand development services in the world. With branches in London, Sydney, and New York, they’re everywhere. The agency has helped create some of the most iconic brands that make you stop and take notice.

What we love about them is that they’re not just about making things look cool (though they do that, too). They really get under the hood of what makes your brand tick. DesignStudio has a comprehensive list of services that’ll help you develop your brand into a global phenom.

If you want design work that’s bold, fun, and packed with personality, these folks have you covered.

Key Services They Offer

• Brand strategy to get your message across
• Create a visual identity design that’s memorable
• Digital design, making your website and apps pop
• Motion and video production that brings brands to life

Some Notable Projects/Clients

• Airbnb: They revamped the brand to make it feel more personal and global.
• Deliveroo: They helped Deliveroo go from a startup to a household name.
• British Airways: They gave this iconic brand a fresh, modern look.

Pricing Details

DesignStudio works with a wide range of clients, so pricing changes based on the scope of the project. A typical project with them might cost you around $10,000. They’re known for high-quality work, so if you’re ready to invest in your brand’s future, they’re a great option to consider.

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Ratings

• G2: 3.8/5
• Trustpilot: 3.8/5

3. Pentagram

Pentagram is one of those design agencies that’s been around forever, and for good reason – they know their stuff.

Whether you're running a big global company or a local business down the street, Pentagram’s got your back with the same level of creativity and care.

They’re a multi-disciplinary studio with a team of over 22 designers. Pentagram can help you with pretty much anything design-related to take your business to the next level.

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Key Services They Offer

• Graphic design that’s clean and timeless
• Brand identity to give your business a voice
• Digital and web design to make your online presence shine
• Editorial design for books, magazines, and more

Some Notable Projects/Clients

• PayPal: They were instrumental in refreshing PayPal's brand identity.
• Harry Potter-Quidditch Champions: They’ve helped design the brand identity for the new video game based on the Harry Potter universe.
• Scientific American: Pentagram worked to revamp the oldest published scientific magazine in the US.

Pricing Details

Pentagram doesn’t have set prices since they work on such a wide range of projects. That said, you can start a project on a budget of $5000 with Pentagram. If you’re looking for top-tier brand development services from one of the most respected agencies in the world, it’s worth reaching out for a quote.

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Ratings

• G2: 4.5/5
• Glassdoor: 3.8/5

4. Wolff Olins

Wolff Olins is known for creating bold brands that are built to last. They’ve been shaking up the design world for decades and have worked with some of the biggest names out there.

They specialize in creating brands that don’t just look great but have a real impact. If you’re after a brand that stands out and has a deeper meaning, these guys are the experts.

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Key Services They Offer

• Brand strategy that helps you figure out who you are
• Visual identity to make sure you’re remembered
• Digital design that keeps you ahead of the curve
• Experience design that turns your brand into something people love

Some Notable Projects/Clients

• Google: They’ve worked with Google to create impactful brand experiences
• Uber: They helped Uber find its identity in a crowded market
• Unilever: Wolff Olins crafted Unilever’s logo and brand strategy

Pricing Details

Wolff Olins tends to work with larger companies, so their pricing reflects the scale of their projects. Their projects typically start at around $10,000 and go all the way up to six digits.

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Ratings

• Glassdoor: 4.2/5
• Featured Customers: 4.8/5

5. Ragged Edge

Ragged Edge, based in London, is a great option if you want to shake things up. They’re not your typical branding agency – they dive into the heart of your business and create bold, meaningful brands that make a lasting impact.

If you’re ready to take risks and stand out in your industry, they’re the team to help you do it. Their approach is super collaborative, so you’re always part of the journey, making sure your brand reflects your vision while pushing boundaries.

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Key Services They Offer

• Brand strategy that’s bold and daring
• Create a visual identity that sticks in people’s minds
• Packaging design that turns heads
• Digital design that keeps everything looking sharp

Notable Projects/Clients

• Wise: Helped this financial service stand out in a crowded market.
• East London Liquor Company: Created a fresh, sleek identity for the iconic gin brand.
• Papier: Gave this stationery brand its signature look that’s now totally recognizable.

Pricing Details

They’re flexible but tend to focus on high-impact projects ($10,000 or more), so if you’re after a full transformation, it’s worth the investment. It’s perfect for businesses looking for something edgy and unique!

Ratings

• Featured Customers: 4.8/5

6. Landor

Landor is a major player in the branding world, with offices all over the globe. If you’ve heard of them, it’s probably because they’ve worked with some of the biggest brands around.

They specialize in creating identities that are agile and able to adapt to today’s world. Their focus is on making sure your brand evolves with the times but still stays true to its core.

They’re a great choice if you need something sleek and future-proof.

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Key Services They Offer

• Branding strategy for big-name companies
• Packaging design that’s unique and stands out on the shelves
• Digital transformation to keep brands ahead of the curve
• Experience design that engages and impresses

Notable Projects/Clients

• BP: Helped reshape the energy giant’s brand for a new era
• Tata.ev: Reinvented this classic car brand’s image for their transition to electric
• Kellogg’s: Updated the iconic cereal brand with a fresh look

Pricing Details

Landor handles a wide range of projects, from the biggest global brands to smaller companies looking to grow. Projects typically start at $5000.

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Ratings

• Trustpilot: 3.7/5

7. Clay

Clay has helped global giants like Meta, Amazon, and Coca-Cola stay ahead of the curve.

They’re based in San Francisco, but their work reaches far beyond the Bay Area. What sets Clay apart is their ability to mix futuristic tech with solid branding foundations.

Clay is not just making things look good—they’re building brands that can keep up with our fast-paced, digital world.

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Key Services They Offer

• Brand strategy with a focus on tech-driven solutions
• UI/UX design that’s super smooth and user-friendly
• AI-powered design tools to bring your brand to life
• Digital design that’s both creative and functional

Notable Projects/Clients

• Meta: Helped craft their identity as they transitioned to the metaverse
• Amazon: Developed digital experiences that make online shopping even better
• Coca-Cola: Revamped their brand to keep it fresh and relevant

Pricing Details

Clay typically works with big, global names, so pricing can be on the more expensive side (upwards of $50,000). But if you’re looking for cutting-edge branding that incorporates the latest tech, they’re a fantastic choice.

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Ratings

• G2: 5.0/5
• Clutch: 5.0/5

8. C42D

New York-based C42D helps startups and early-stage companies build a brand that sticks. They’re experts at crafting identities that resonate with today’s market. They’ve helped businesses like Shazam and Kindbody break through and find their audience.

If you’re just starting out or ready to take your brand to the next level, C42D knows exactly how to make it happen. They’ve got that perfect blend of creativity and strategic thinking to help you stand out.

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Key Services They Offer

• Brand strategy tailored to startups
• Digital design that’s as intuitive as it is beautiful
• Visual identity to set your business apart
• Marketing strategy to grow your presence fast

Notable Projects/Clients

• Shazam: Helped them build a recognizable brand in the early days
• Kindbody: Crafted a unique identity for this healthcare disruptor
• Reebok: Created a sleek look that turned heads in the fashion world

Pricing Details

C42D focuses on startups, so they’re flexible with pricing. They know the challenges of starting a business and work within your budget to create impactful branding.

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Ratings

• Featured Customers: 4.8/5
• Clutch: 4.8/5

9. DD.NYC

Located in the heart of New York City, DD.NYC helps brands build their identity from the ground up.

Whether you’re a corporate giant or a growing startup, they’ve got the skills to give your business a fresh, modern look.

DD.NYC has worked with some pretty big names, like DuPont and Forbes, so you know they’ve got the chops to deliver top-quality design work.

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Key Services They Offer

• Corporate identity development to help you stand out
• Website and digital design that’s user-friendly
• Packaging design that’s sleek and professional
• Branding strategy to give your business a voice

Notable Projects/Clients

• L’Oreal: Helped enhance the beauty giant’s digital presence
• Lowe’s: Revamped their branding for a fresh look
• Forbes: Developed brand elements for their online platforms

Pricing Details

DD.NYC offers a range of pricing based on the scope of the project, making it a versatile option for businesses at various stages of growth. They can tailor their work to fit your needs and budget. Projects typically start at $10,000.

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Ratings

• G2: 5.0/5
• Clutch: 5.0/5

10. Chermayeff & Geismar & Haviv

Now, if you’re looking for an iconic logo, Chermayeff & Geismar & Haviv is legendary. They’re the brains behind some of the most recognizable logos in the world, from NBC’s peacock to National Geographic’s yellow rectangle, they’ve created visuals that have stood the test of time.

Based in New York, they’re known for simple, timeless designs that speak volumes without needing to scream out for attention.

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Key Services They Offer

• Iconic logo design that’s built to last
• Brand strategy for global companies
• Build a corporate identity that’s polished and professional
• Packaging design that’s clean and effective

Notable Projects/Clients

• NBC: Created the famous peacock logo.
• National Geographic: Developed their instantly recognizable yellow rectangle logo.
• Warner Bros.: Helped revamp their logo and build an identity system for the world-class studio

Pricing Details

Chermayeff & Geismar & Haviv’s pricing is on the higher side at $50,000+ per project), but that’s what you’d expect for world-class design work that lasts for decades. If you want something timeless, they’re the ones to go to.

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Ratings

• Glassdoor: 4.6/5

11. Porto Rocha

Porto Rocha is a small but mighty studio based in New York. They’ve worked with several startups to create a brand that makes a positive impact.

They’re big on thoughtful, strategic solutions that don’t just look good but also have a real purpose behind them.

If you’re a brand with a mission and want to connect with your audience in a meaningful way, Porto Rocha can help you get there with their creative flair.

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Key Services They Offer

• Brand strategy with a focus on meaningful change
• Create a visual identity that’s as creative as it is strategic
• Packaging design that’s fresh and purpose-driven
• Digital design to keep your brand modern and engaging

Notable Projects/Clients

• Nike: Worked on strategic design projects (Nike True) with the global giant
• Sundance Film Festival: Created branding for this prestigious film festival
• Twitch: Crafted fresh design solutions for their platforms

Pricing Details

Porto Rocha works with both startups and established brands, offering flexible pricing depending on the project. They’re perfect if you’re looking to blend creativity with purpose. Their basic logo design projects typically start at $5000.

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12. Rethink

Rethink is a renowned design studio that implements big ideas and gets even bigger results. With offices across North America, they’re the agency you go to when you want your brand to stand out from the crowd.

Known for their bold and creative solutions, they’ve helped top global brands come up with branding that’s fresh, exciting, and always ahead of the competition.

If you’re after creativity that doesn’t hold back, Rethink is a team to consider working with.

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Key Services They Offer

• Brand strategy that’s as bold as it is effective
• Creative campaigns that get people talking
• Digital design to keep you at the top of your game
• Experience design that leaves a lasting impression

Notable Projects/Clients

• Ikea: Developed campaigns that hit the mark globally
• Heinz: Brought fresh ideas to the condiment industry
• YWCA Vancouver: Created the ‘Add the M’ campaign

Pricing Details

Rethink’s pricing varies based on the project, typically starting at $10,000. Their creative solutions and experience may be worth the investment.

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Conclusion

So there you have it — 12 great brand development services and agencies that can help you turn your brand into something unforgettable.

Whether you’re a startup looking for that perfect visual identity or a big player needing a fresh new vibe, there’s a team on this list that’s ready to make it happen.

No matter which agency you choose, you’re one step closer to building a brand that stands out and truly connects with people.

Ready to get started? Take the next step to elevate your brand.

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FAQs

Here are a few FAQs that might help answer some of your queries:

1. What do brand identity development services include?

Think of brand identity development services as your go-to for everything that makes your brand look and feel like you. They help with your logo, colors, fonts, and even how your brand communicates to people. It’s all about making sure your business has a consistent vibe that sticks with your audience and makes you stand out.

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2. How can a brand development service help my business?

A brand development service helps you build a strong brand from the ground up or give your current one a serious glow-up. From strategy to visuals, they’ll make sure your brand connects with people, looks amazing, and helps you grow in a competitive market.

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3. Why invest in branding development services?

Investing in branding development services is totally worth it because it helps your business stand out and be memorable. These factors will help shape your brand into something people recognize, trust, and love. Whether you’re starting fresh or rebranding, it's all about setting up your business for long-term success and making a lasting impression.

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