15 Best Content Marketing Tools in 2024
Best Content Marketing Tools in 2024
In 2024, content marketing is all about efficiency and creativity. If a few years ago it was a bit more challenging to produce content that’s both qualitative and doesn’t take forever to write, nowadays it’s the opposite.
There are so many available tools to research, create, and plan content quickly.
And as someone who’s worked in content marketing for a while, I’d love to share some with you.
I’ve rounded up 15 of the best content marketing tools in 2024, along with their pricing info and reviews.
Let’s dive in!
TL;DR
- Semrush
- BuzzSumo
- Canva
- AdCreative.ai
- Jasper.ai
- CoSchedule’s Headline Analyzer
- Mixkit
- TopicRanker
- Grammarly
- Hemingway Editor
- Buffer
- SquidVision
- Repurpose.io
- Content at Scale
- Videly
1. Semrush
If you’re serious about SEO and content marketing, Semrush is the best marketing platform you’ll ever need. It’s my go-to tool for keyword research, competitor analysis, and even backlink audits.
Since it’s an all-in-one platform, you don’t have to switch between different tools to get the tasks done. Plus, it has over 50 digital marketing tools, so you can only imagine how useful it is for a content marketer.
One of their best features is the Keyword Gap Tool, which shows you where your content might be falling behind your competitors. Knowing this, it’s easier to figure out what keywords you should be targeting but aren’t yet.
Another great feature is Keyword Overview. It lets you analyze important data like search volume, keyword difficulty, and trends. It also shows paid ads metrics, like cost-per-click, so you can get insights into both organic and paid strategies.
If you’re ever stuck on what to write about, the Topic Research tool is a lifesaver. Just pop in a keyword, and it will generate tons of content ideas for you.
These are only some of the many features you’ll find at Semrush that make it a go-to tool for content marketers. Definitely worth exploring!
Pricing
Starts at $125/month for the Pro plan. The Guru plan is $249.95/month, and for Enterprises plan cost $5,000/month.
Features
- Competitive research & keyword research features
- Backlink analysis and traffic audits
- On-page and tech SEO features to guide content creation
Reviews
G2: 4.5/5.0
2. BuzzSumo
When it comes to content marketing, research is everything. You need to know what resonates with your audience before you start planning content for them.
BuzzSumo does this for you!
It’s one of the best content marketing platforms out there to discover what content is trending and get some fresh ideas on what to create next.
It will literally save you hours of manual research!
The Discovery section is a personal favourite because you can access search tools and generate thousands of content ideas.
Tip: Use BuzzSumo to plan content in advance for each month or quarter to stay ahead of your marketing tasks.
Their Content feature lets you search through billions of articles and social posts by topic, page, or domain to see which ones have performed best. This is great when you need to figure out what format or angle works best for your audience.
Through the monitoring feature, you can track what’s happening online (like brand mentions, products, and keywords). This way, you’ll have a clearer idea of what strategies to create for your own audience.
Another cool feature is ‘Find Influencers’, which allows you to find social influencers based on specific platforms to help promote your content.
Pricing
BuzzSumo offers a 30-day free trial you can check out to see how you like the platform. If you find it as valuable as I do, their content creation plan starts at $199/month.
Features
- Discover what content is trending
- Analyze top-performing content across web & social media
- Monitor what’s happening online
- Identify influencers to promote your content
Reviews
G2: 4.5/5.0
3. Canva
Canva is a must-have tool for anyone who needs good visuals but has no design experience.
While design services are always super helpful for businesses, content marketers often need something quick and easy to keep up with their daily tasks.
Canva's easy-to-use drag-and-drop interface makes the whole process quick and stress-free. There are thousands of pre-designed templates, so you can simply choose a design, customize it with your text and images, and you’re good to go.
Also, it’s versatile. You can create everything from Instagram stories to YouTube thumbnails with the same level of ease. All you need to do is choose the format or even customize it yourself.
There’s a huge library of stock images, icons, and fonts you can use. It’s a simple, and fun process.
Canva is free to use, but upgrading to the Pro plan unlocks more advanced features, like resizing designs for different platforms with one click, transparent backgrounds, and access to more templates.
Pricing
Canva comes at three main plans: Canva Free, Canva Pro at $120, and Canva Teams at $100.
Features
- Pre-designed templates that save you tons of time
- Drag-and-drop interface for easy design
- Huge library of stock images, videos, icons and more
- Customizable branding tools
Reviews
G2: 4.7/5.0
4. AdCreative.ai
Creating engaging ads is a breeze with AdCreative.ai. This AI-powered tool analyzes your ad account data to create content that matches your brand, like banners, videos, texts and product shoots.
The best part? The longer you use it, the better the results get!
It has some advanced algorithms, so it can continuously improve and generate limitless creative content for your campaigns. All you need to do is enter your business details and let the tool handle the rest.
Pricing
You can try Ad Creative for free the first week, and then the Starters Plan is at $19/month.
Features
- AI-generated ad creatives
- Optimized visuals and text based on ad account data
- Advanced network that improves over time
- Personalized content just for your brand
Reviews
G2: 4.3/5.0
5. Jasper.ai
Jasper is a great content marketing tool if writing long-form content is your challenge.
While it does cover other types of content as well, you’ll find it very useful to generate high-quality blog posts, emails, and social media captions within seconds.
The cool thing about Jasper is that it was trained in over 50 specific copywriting skills, so the quality of the writing is top-notch.
While the content might need some editing like with any other AI tool, it definitely speeds up the content creation process without sacrificing quality.
Pricing
Jasper offers a free 7-day trial for you to explore its features. If it fits your needs, the Creator Plan starts at $39/month, while the Pro Plan is priced at $59/month per user. For larger teams, the Business Plan comes with custom prices.
Features
- AI-generated qualitative content
- Generates content based on customer pain points
- Trained in over 50 specific copywriting skills
Reviews
G2: 4.7/5.0
6. CoSchedule’s Headline Analyzer
Ever struggle with writing the perfect headline for your blogs?
CoSchedule’s Headline Analyzer helps you create catchy and SEO-friendly headlines.
Well, it doesn’t just ‘create them’. It analyzes all the factors you might not have focused on before like: length, sentiment, and structure. This is how it optimizes your headlines for both SEO and engagement.
Also, the feedback is actionable. It doesn’t just tell you what’s wrong; it gives you suggestions for improvement. You can easily run your blog titles through this tool before publishing to help with your content performance.
It’s a must-use for headlines that draw in readers and rank well.
Pricing
Free
Features
- Scores headlines based on length, sentiment, and structure
- Offers actionable improvement suggestions
- Helps create SEO-friendly headlines
Reviews
G2: 4.4/5.0
7. Mixkit
Mixkit is the go-to tool for free stock videos you can download within seconds. Yes, you heard that right!
Mixkit is the best content marketing tool you’ll ever need for high-quality video content. And there’s no catch. No sign-up, no payment required.
It’s very easy to browse through their organized categories to find exactly what you need. All you have to do is search for the topic of interest, and scroll through the gallery.
You can find content to post on YouTube, TikTok, Facebook, or any other platform you’re active on.
Another huge bonus: You’ll find new videos every week, uploaded by creators from all over the world, so there’s always some fresh content to choose from.
Pricing
Free
Features
- Access to a growing library of HD stock videos
- Organized categories for easy browsing
- New videos added weekly
- Completely free to use
Reviews
Trustpilot: 4.4/5.0
8. TopicRanker
When you need quick SEO wins, TopicRanker is the tool to use. It shows easy-to-rank keywords in your niche you can include in your blog pots.
Just enter your website and a broad topic, and you’ll get a detailed report on ranking opportunities.
I’ve found this tool to be invaluable when I’m trying to rank quickly for niche topics. It even provides suggestions for seed topics, and that makes the whole process of content ideation much easier.
Pricing
It costs $14/month for the Starter plan, $59/month for the Basic plan and $129/month for the Premium plan.
Features
- In-depth keyword ranking reports
- Keyword difficulty analysis
- Finds under-optimized content for ranking opportunities
- Generates seed topic suggestions
Review
“Very helpful tool for identifying "hidden gem" keywords that are relatively easy to rank for. TopicRanker is the future of the keyword research.” - Brian Dean, Founder @ ExplodingTopics.com & Backlinko.com (Source)
9. Grammarly
Grammarly is my favorite content editing tool.
It checks spelling and grammar mistakes, which is very useful, but it also helps with sentence structure, clarity, and tone.
A lot of content markers also find Grammarly helpful for polishing blog posts, articles, and other types of content. It makes it sound more professional and easy to read.
Plus, it offers real-time suggestions as you type, which is a huge time-saver. And since it integrates with apps like Google Docs, Microsoft Word, and even your browser, Grammarly is accessible whenever you need it.
Grammarly also has a built-in plagiarism checker, which is available if you purchase the premium plan.
Pricing
Free plan available; Premium starts at $12/month when billed annually, and $30/month when billed monthly.
Features
- Checks spelling, grammar, and punctuation checks
- Improves clarity and tone adjustments
- Real-time suggestions while you write
- Built-in plagiarism checker
- Works across various platforms like Google Docs and browser extensions
Review
G2: 4.7/5.0
10. Hemingway Editor
If you need to make sure your content is 100% error-free, Hemingway Editor is another valuable content editing tool to consider.
It highlights complex sentences, passive voice, and unnecessary jargon to make content readable and engaging.
What I like about Hemingway is that it not only highlights the issues but also suggests how you can fix them. You can add it as a shortcut on your search engine, and it will automatically suggest improvements as you write.
Pricing
Free or $19.99 for desktop app.
Features
- Highlights passive voice and hard-to-read sentences
- Provides readability scores
- Suggests simpler alternatives to complex words
- Available offline via the desktop app
Review
G2: 4.4/5.0
11. Buffer
If you’re managing multiple social media accounts, Buffer is a lifesaver. It lets you schedule posts across platforms like Facebook, X, and Instagram, from one simple dashboard.
Buffer has a very simple interface, so scheduling is very simple. It has a drag-and-drop calendar, and you can quickly change the dates and times as needed.
It also comes with useful analytics, so you can see how well your posts are doing. You can track engagement, clicks, and views, to see what content works best.
If you’re working with other members, Buffer’s collaboration features let your team contribute without things getting messy. You can assign different roles to keep everything organized.
It’s a must-have for any content marketer managing multiple accounts.
Tip: On Buffer, you can create a Free start page to feature in the bio of your social media platforms. Similar to Linktree, but even better!
Pricing
You can use it for free. Or, choose one of the following plans: Essentials starts at $5/month, Team at $10/month and Agency at $100/month.
Features
- Schedule posts across multiple social media platforms
- Analytics to track engagement and reach
- Simple and intuitive interface
- Team collaboration features
- Create a Start Page
Review
G2: 4.3/5.0
12. SquidVision
If you’ve ever wanted to know exactly how your content is contributing to revenue, SquidVision is the tool you need. It shows how much traffic your content is driving and how much revenue each piece is generating.
It tracks clicks on your landing pages, blog posts, or product pages and ties those actions directly to revenue.
What makes SquidVision so cool is its ability to give you granular insights. For example, it doesn't just tell you that a blog post got 100 clicks; it shows you how many of those clicks led to actual sign-ups or purchases.
This is perfect for anyone looking to optimize conversion rates.
Another standout feature is Revenue Bubbles. These are small markers that appear on your heatmaps to show the exact amount of revenue generated by a specific button or link. Hover over a revenue bubble, and you’ll get a breakdown of clicks, trial sign-ups, and purchases for that element.
Pricing
Porthole plan starts at $49/month, Clear Waters is $99/month, and the Visionary plan is priced at $199/month.
Features
- Heatmaps with revenue attribution
- Tracks clicks and conversions on blog posts
- Identifies underperforming CTAs
- Shows revenue per click data
Review
“This app gives me actual revenue data of how my landing pages are performing. This is a massive game changer! Highly recommend!” - Tyler Swenson - Jasper Holland (Source)
13. Repurpose.io
Repurpose.io is a super helpful tool to get the most out of your content, without spending hours to create new one from scratch.
Once you upload your content, it automatically converts it into over 20 different formats.
They include short clips for TikTok, YouTube Shorts, Instagram Reels, Facebook, or even audio versions for podcasts. It also adapts the format to fit various styles like vertical, horizontal, or squarem so your content looks great no matter where it’s shared.
The dashboard is user-friendly, and it’s simple to set up automation workflows. You just choose the source of your content (like a YouTube video or Zoom recording) and the destination (such as TikTok or Instagram), and Repurpose.io does the rest.
You can even customize how your content is repurposed, so you have full control over the final product.
Pricing
For content marketers the pricing plan starts at $29.08/month and for agencies at $124.17/month.
Features
- Repurposes videos across platforms
- Supports multiple formats (horizontal, vertical, square)
- Integrates with YouTube, TikTok, Instagram, and more
- Easy-to-use dashboard
Review
“Stop Working so hard! Using Repurpose has literally changed by business and what I no longer have to do manually. You deserve a little magic in your life." - Yong Pratt, Content Repurposing Coach (Source)
14. Content at Scale
If you need to produce high-quality, SEO-optimized content at scale, Content at Scale is a game-changer. It’s specifically designed for content publishers who want to generate long-form, research-backed content quickly and efficiently.
Unlike many other AI writing tools, Content at Scale doesn’t just layer on GPT-3. It uses a combination of three powerful AI engines so the content sounds original and it’s opimized for search engines.
Content at Scale understands the context of a keyword. You simply provide a keyword, YouTube URL, podcast feed, or even an existing blog post URL, and the platform automatically generates a well-researched article from start to finish.
This is a huge time-saver if you’re managing lots of content for clients.
Why it's cool: Content at Scale is designed to create content that’s not only high quality but also undetectable by AI detection tools. This means your articles won’t be flagged as AI-generated.
Pricing
$249/month per Essentials plan and $499/month per Agency.
Features
- AI-powered long-form content creation
- Generates content from keywords, URLs, or audio
- Bypasses AI detection with human-like writing
- Integrates with Copyscape for plagiarism checks
Review
G2: 4.0/5.0
15. Videly
If you want your videos to rank higher on Google and YouTube, Videly is a great content marketing tool that makes video SEO super easy. It uses AI to analyze your keywords and competitors, then creates optimized titles, descriptions, and tags for your videos.
This helps your videos rank higher without spending hours doing manual SEO or building backlinks.
Videly is simple to use, even if you’re new to video SEO. It shows you the best keywords to target and helps you see how tough or easy it will be to rank for them. Plus, it works in different languages, making it easier to reach a bigger audience.
Videly also lets you optimize multiple videos at once, which is a huge time-saver.
The best part? You only pay once (it costs $47), so you can increase your video rankings without ongoing costs.
Pricing
One-time fee: $47.
Features
- AI-optimized video titles, descriptions, and tags
- Competitor keyword analysis
- SEO optimization without needing backlinks
- Works in any language or niche
Review
G2: 3.3/5.0
Final Thoughts
These are some of the best content marketing tools available in 2024 that creators use the most. They’re designed to help you manage your work simpler, and get more done with less efffort.
Let us know if you’ve tried any of them and which one you like best!
FAQs
What are the best content marketing tools for 2024?
Some of the best content marketing tools in 2024 include Semrush, BuzzSumo, Canva, and Buffer.
Do I need to pay for content marketing tools, or are free options enough?
Many tools offer free versions with limited features, such as Canva and Grammarly. These can be great starting points, but for advanced features you might need to invest in premium plans.
Can content marketing tools help with social media management?
Yes, tools like Buffer and AdCreative.ai are specifically designed to help with social media management.
